Allianz Indonesia expands digital services as more people stay home (The Jakarta Post)
Insurance provider PT Asuransi Allianz Life Indonesia launched an end-to-end digital service on Wednesday to sell its products following a recent Financial Services Authority (OJK) announcement allowing digital insurance marketing.
Allianz Life Indonesia country manager and president director Joos Louwerier said the service sought to improve customers’ experiences at a time when face-to-face meetings between insurance agents and clients had been limited because of large-scale social restrictions (PSBB).
“Now, with the support of the OJK, Allianz is even more committed to providing insurance protection through an easy and trusted process by launching a new innovation today: Allianz eAZy Cover,” Joos said.
In a May 29 press release, the OJK announced that it had revised the guidelines for the marketing of investment-linked insurance packages, better known as unit links. The agency allowed unit links to be marketed and purchased online. Direct meetings could be replaced with video calls and in-person signatures with e-signatures.
About 93 percent of Allianz Life Indonesia’s premiums were dominated by unit links during the first quarter of the year, said chief marketing officer Karin Zulkarnaen. The company noted that the product was in great demand, especially for customers from its bank partners.
“Actually, digital strategies are not anything new for Allianz,” Allianz Life Indonesia chief of partnership distribution Bianto Surodjo said. “This is part of our long-term strategy.”
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