Microsoft advises AI regulation under Personal Data Protection Act (Bangkok Post)
Mr Ome says a survey found that retailers are considered the least trustworthy, even as e-commerce booms.
Photo: Bangkok Post
Microsoft Thailand, the local operating unit of the US-based technology firm, suggests the Thai government endorse artificial intelligence (AI) regulation under its new Personal Data Protection Act (PDPA) to build more trusted security and privacy infrastructure.
The company says Thailand faces higher security threats than the global average from malware, cryptocurrency mining, ransomware and drive-by download attacks.
The company expects the Cybersecurity Act will boost spending in security protection, particularly among enterprises that have their own data centres and critical infrastructure.
Microsoft is gearing up to cooperate with the Digital Economy and Society (DE) Ministry as well as AI-related associations to bring forward the "AI Principle" as a self-regulating blueprint.
"The endorsement of the new Cybersecurity Act and PDPA represents an important step forward in increasing trust and confidence in a digital society and economy," said Ome Sivadith, national technology head of Microsoft Thailand.
In the EU, the General Data Protection Regulation (GDPR) has organic laws/ancillary laws specific to AI to regulate automated decision-making algorithms that need to be transparent and fair, with an appeals process for results.
"Thailand should consider this AI regulation under the PDPA to prepare for the rise of AI adoption," said Mr Ome.
The company is in discussions with the DE Ministry, research academics and technology associations for multi-stakeholder collaborations to make an AI framework for best practices cover fairness, inclusivity, transparency and governance.
He cited a joint study by Microsoft and IDC Asia Pacific entitled "Understanding Consumer Trust in Digital Service in Asia Pacific" that covers 6,372 consumers in 14 countries, including 452 from Thailand, which found Thai consumers feel government and technology firms should be responsible for ensuring that AI is used in a trusted manner.
Generation Z feels private firms should take the lead to establish policy to building digital services, compared with Gen X and baby boomers who say the government should take the lead.
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