This is a post by one of our exhibitors, Bright Box. Bright Box will be participating in the 11th edition of the Asia IoT Business Platform in Hanoi, Vietnam on 29 and 30 November 2016. http://www.bright-box.eu/
As I work for an IT company within the automotive industry I can tell that cars are the best customers for mobile operators today. Do you know why?
In most countries, last year’s Mobile Network Operators (MNOs) critically lost their consumer base growth. And usually they also lose business revenue every year.
People have already purchased as many SIM cards as they can. Every person (in modern countries) usually have 1–2 SIM cards for smartphones (one for personal and second for business use) and sometimes tablets equipped with SIM card. No more if we are referring to the mass market.
Data analysed by technology research firm Ovum
At the same time a competition between mobile network operators has dropped its traffic margin per SIM card to a very low level. Data bundles offered from operators are large enough for most people and same time these bundles are very cheap.
Of course regular services like voice and SMS are already in the past. People call and text using WhatsApp or Skype using Internet from their data plans with operators.
Data consumption grows fast. Most of all because video service usage has grown. And the second driver for this has been a growth in cloud music services.
Data consumption is growing at the same time operator revenue is not. Data plans become cheaper and cheaper. So operators try to sell more SIM cards with new services subscriptions or launch new services for all SIM cards to generate new revenue channels for its business.
Source: Wireless Operator Strategies Service
IoT as a chance
IoT a hot topic these days the telecom sector. Operators trust IoT will bring them new growth points and they try to find out what are the best business models for it.
People already bought too many SIM cards? Sell more SIM cards to other things! Things — are new customers for operators. And a new chance to sell more.
Internet Of Things (IoT) — the connected devices market is growing very fast.
IoT looks like what M2M business operators had years before. M2M itself is about B2B projects: ATMs, payment terminals, electricity meters, fleet tracking and so on. But IoT gives M2M a new breathe — a chance to launch B2C high margin services and new business models, an empty market niche of unconnected consumer things and yet small competition.
IoT sounds good but not the whole segment can help operator business. IoT has different directions: Smart Home devices, Wearables, Connected Cars and others.
Wearables. Most new IoT devices developed are wearables. But most wearables use Bluetooth to connect to the owner’s smartphone. They don’t need a special SIM card but use the owner’s smartphone to connect to the internet and other services. At the same time wearables do not generate too much data because they don’t have services with heavy content. So they are not present for operator business.
Smart Home. If your home equipped with smart devices — it is 99%+ chance it has good Wi-Fi internet which is provided by wired connection. Again MNO are out of business here (we are not referring to MNO wired network providers).
Connected Cars. This is something really special and MNOs like it very much.
Cars are really our second home where we spend a lot of time each day, we listen to music, our passengers watch the videos, we use navigation software with traffic data updating in real time from the cloud. Our cars are something we care about very much. We want to know what happens to them when they are far from us. Cars get connected in order to provide their owners with data on their position, their health status and other things sent to the owner’s smartphone, in real time. Also, cars can become remotely controllable. So we can prepare a car to the trip in advance. Or send an address to a car navigation system before we get into the car or start the climate control system to precool or preheat the interior.
The most important thing for operators — cars are 100% movable things in the IoT world. So Wi-Fi or wired connections cannot help them stay connected to the internet and the cloud services. And our second home — we use all our gadgets in it like tablets, smartphones, laptops which always needs the internet.
So cars are the MNOs best friends. Because they can’t become smart and connected without SIM cards.
New competition for MNO s— a car as a customer
Wi-Fi inside the car has become a popular option for the US market.
Wi-Fi in OEM embedded car infotainment systems to reach almost 60% in N. America by 2019
Wi-Fi in the car also means people will download more cellular data per month. For example when you have childrens using gadgets like tablets, game PSPs and so on — you’ll plug a SIM card into every such and pay for its data subscriptions separately. But when your car has Wi-Fi — that means each child will continue to use all their devices inside the car as they do at home. When cars have Wi-Fi — car owners buy more data from operators. Because he (or his passengers) are able to use more devices inside the car they usually use only at home/office with wired internet.
But for operator business competition is not only to sell more SIM cards to new segment like cars. When in several years all cars will be equipped with a SIM card — what is next? Next again — fall of the competition margin for the full market segment.
Operators try not to be only the only connectivity provider.
VAS services like SMS dating or weather forecast, music and video content services. But operators don’t run projects fast enough and feel the market changes in time and loose VAS challenges with external services providers. Today music services are lead by Apple, Google and Spotify. Video — Netflix. SMS itself was gone after WhatsApp and others new players have arrived.
Do you remember when Nokia smartphones were run by Symbian OS? It was a basic mobile OS on the market. And operators were in the business of mobile app sales. All Symbian application stores were controlled by operators. And they thought they were smart enough to hold this market segment. But there came Apple with the first iPhone. Operators thought it was too small and a new niche product and let iPhone have their own AppStore with their own billing. So money streams for mobile applications started to flow without the operators. That was the operator’s huge mistake. After the Apple expansion next came Google with the Android with the same business model. So operators worldwide lost billions of US dollars letting Apple charge customers for applications directly without mobile operator.
Services are always more profitable than just traffic and bring competition advantages to the operator’s basic traffic business. Connected Car services are a new chance for operators to win the game. They have to learn from the past and not make these mistakes again.
Today Verizon, AT&T, TeliaSonera and others develop Connected Car products and services.
Big operators are investing in own Connected Car services and technologies. Smaller — use white label solutions presented on the market. Finally they understand — Connected Cars are their chance for a good future. There will be no other connectivity channel in cars other than the cellular network in the near future. And it is the best chance to take new market segment not only with a basic connectivity service but also with high-margin value added services.
How can operator reach the car as a customer?
At Bright Box we have successfully developed and launched Connected Cars services and products for many years.
Of course in every connected car project we have a partner — the mobile operator. Because every car we make connected in every country worldwide we need a SIM card from the operator to put it in the car. So maybe I have the first seat position to see the what happens with an operator’s expansion into the Connected Car segment today.
Operators basically have 2 ways to deliver its SIM cards to a car:
Close a deal with a car maker or local car distributor (like Hyundai, Nissan, etc.) or Tier1/2 supplier (like Harman, Continental, etc.) to deliver SIM cards to new cars.
Launch your own solution to the aftersales market and deliver it to all cars on the road.
The first option looks like an easier way from an operator point of view. It is a regular way for operators to sell M2M SIM cards in different market segments where GSM based M2M connectivity is needed.
As I can see that operators pay most of their attention to the first option and this might be a mistake. Let’s compare them:
So from this comparison I can tell that 2nd way is much more effective for the operator. It does require more resources to bring your own solution to the market. But at the same time it gives better perspectives for SIM cards sales and revenue from every SIM card sold to a car.
The second way is realized today by only few operators, some of them being:
As a Bright Box company — we provide Connected Cars services and we have crazy good numbers from these services, as there is strong demand from end customers as car owners. We deliver our products as the value end customers are ready to pay for.
For example our try&buy retention is at 97% and this is huge! Not many services in the world have an even similar retention when customer vote for your service with their money.
Connected Cars are not the future. Today’s products that are the future. And most important — people need them and we know it.
As we launch first ever IoT-focused conference in Vietnam, here are some of the conversation snippets we had with the local telcos on the current IoT development:
What is the current state of IoT development in the Vietnam?
In Vietnam itself, IoT development is still at the initial stage: service providers are learning and importing solutions from abroad to apply in Vietnam.
“It’s like a 4-5 year old child and has ample opportunities for interested stakeholders to join now. If you join later, the child will grown up and you can not catch him,” said Alex Nguyen, Vice Director of Viettel IoT Center.
Which industries are leading the uptake of IoT locally?
From a bigger picture, public sector seems to be a huge focus for local telcos. Industries that have been allocated huge amount of budget from the government include vehicle tracking, smart electric grid, smart water and smart city.
“Wireless data fee is relatively cheap, and it gives opportunities for IoT applications such as connected car and taxi, railway or transportation services,” said Alex.
VNPT is working on Smart City Plans for cities which, including Smart Lighting, Smart Grid, Smart Parking, Smart Home, Smart Office, etc.
According to Vũ Ngọc Quý from the market research and product development team in VNPT VinaPhone, logistic companies within Vietnam can largely benefit from tracking devices such as VNPT Tracking.
“Recently, Smart-home become well populated in Vietnam. We’re seeing more companies with solutions like security, alarm system, camera, air monitoring, smart controllers, etc. Smart-home with plug and play function as well as preinstall flat brings a lot of potential to the property business,” said Quý.
Alex added that Vietnam has a lot of agriculture areas, and smart farming is an important industry with currently change in the environment change.
Where do the most opportunities for CSPs lie in Vietnam?
According to Quý, the most opportunities for CSPs lie within the public and business sectors.
“In which, the customer does not pay directly to us. However, they pay for extra services of their other providers. For example, customer buy insurance for their car, within the insurance contract the customer received the package including the VNPT Tracking which they can know the location of their cars or the health check via M2M installed in their car (by VNPT VinaPhone) reported to them.”
To Viettel, CSP is the central of all connections and they strongly encourage new connections to be developed in Vietnam. “We don’t have enough capability to expand IoT every single industry, so we are planning to develop IoT platform to support IoT developers with connectivity and software development,” said Alex.
Alex attended the 9th edition of Asia IoT Business Platform in Jakarta last month, and saw opportunities to develop new network with a cheaper price and lower energy for IoT such as SigFox and LoRa.
Advice for solution providers that are looking to venture into Vietnam?
Quý: It is the best to work together with operators like us since we have large customer based and also understand the market. The combined package of various services is easier to sell than single solution since customers want convenience.
Alex: Don’t be late, join us now and work together to make your solutions happen here in Vietnam.
Co-hosted with local governments and telecommunication companies, Asia IoT Business Platform is the largest ASEAN gathering to educate public sectors and end users across verticals on adoption of IoT and M2M technologies. The 11th edition will be held in Hanoi, Vietnam on 29-30 November 2016.
Leave us a comment if you would like to be included in the latest updates of IoT in ASEAN.
As we celebrate 59 years of nationhood, I am reminded of the latest achievement we had 2 weeks ago in KL, where commitment to target IoT as a new national economic source was reiterated by the Minister of Technology, Science and Innovation himself.
Malaysia is one of only nine countries in the world to have developed a working roadmap on IoT.
We’re currently in the midst of implementing the National IoT Strategic Roadmap, in which interoperability has been identified to spur IoT in the country, and the market potential is set to generate a GNI of RM9.5 billion by 2020 and achieve RM42.5 billion by 2025.
Within one year, several IoT-based projects have been piloted and launched in Malaysia, including the following areas:
For Safety – IoT has been employed in Smart Lock-Up to monitor safety in the police lock-up (implemented by the Royal Malaysian Police.
For Community – A community social innovation platform called I-Comm has been deployed to develop applications like flood monitoring. Its scope will be expanded to cover tourism application as well.
For Agriculture – IoT plays a key role to assist the export of premium durian to China and other premium product.
For Transportation – Taxi booking applications have been enabled, e.g. iTeksi, GrabCar.
At the 10th edition of Asia IoT Business Platform two weeks ago, YB Datuk Seri Panglima Madius Tangau, Minister of Science, Technology and Innovation mentioned that following the maturing of IoT technologies in the country, they hope to expand local services to ASEAN markets and ultimately introduce top 5 Malaysian companies to the international stage.
In developing the industry ecosystem, we need all players to work together and demonstrate the value of these solutions in order to convince the end users and investors to adopt IoT technologies.
Over the two days conference, conversations with speakers, public sectors, companies from both solution providers and local end users, etc. led me to the 4 focus markets that have been identified for Malaysia:
Transportation – to improve efficiency and service level of transport operations. Companies like Prasarana Malaysia will gladly welcome solutions that can help improve public transportation and passenger info.
Manufacturing – to enhance supply chain efficiency and reduce the gap between SMEs and MNCs. With manufacturing taking up 30% of the whole IoT market potential in Malaysia, we’re seeing increasing number of services from ERPs, supply chain integration, Digital/Connected Factories to Industrial Automation and IIoT, etc.
Healthcare – to improve healthcare service delivery. Strongly encouraged by the government, solutions like predictive health analytics for hospitals and doctors to deliver better patient care; modernising healthcare with Artificial Intelligence, etc. are currently driven by local startups like AIME, Vital Synapse.
Agriculture – to boost income of the B40 community by enhancing sectorial productivity while preserving national food security. This is particularly seen to be a strategic segment.
With collaboration efforts between vendors and across industries being supervised by the government, it is without a doubt that IoT would play a big part in achieving our next stage of nation’s growth.
I am happy to facilitate further IoT initiatives and relationships in and across countries, and support MOSTI’s goal to help Malaysian companies expand into the whole of ASEAN region.
Feel free to drop me a note if you’re interested in the ASEAN IoT markets.
By now you would have heard of
Uber, a smartphone-app based ride sharing service, which connects users who need to get somewhere with drivers willing to give them a ride.
Using their smart phones, each driver and passenger is represented as “things” in a connected network and are able to interact with each other in real time. These connections and interactions have enabled Uber to collect massive amounts of data and utilize it to build a business model based on the Big Data principle of crowd sourcing.
Utilizing the vast database of drivers in all of the cities it covers, Uber is able to instantly match passengers with the most suitable driver, when they ask for a ride.
Uber has applied for a patent on its method of Big Data-informed pricing, “surge pricing”. Uber’s algorithms monitor traffic conditions and journey times in real-time (collected by drivers on the road), combine it with GPS data and makes adjustments to the time that the journey is likely to take.This is vital for Uber’s pricing as it is based on time taken for the journey. With the algorithms, fare calculations can be adjusted as demand for rides changes, and traffic conditions mean journeys are likely to take longer. This is the difference between Uber’s pricing and traditional taxi companies’, which is based on distance covered.
This is an implementation of “dynamic pricing” – similar to that used by hotel chains and airlines to adjust price to meet demand – although rather than simply increasing prices at weekends or during public holidays, it uses predictive modelling to estimate demand in real time.
Insight into Uber’s data(New York), revealed that a vast majority of Uber trips have a look a like trip – a trip that starts near, ends near, and is happening around the same time as another trip. Uber utilized the data and created the Uberpool service. The service allows users to find others near to them making similar journeys at similar times to share a ride, and is all about getting more butts into fewer cars. This translates into less congestion over time and cost savings for riders.
Uber CEO Travis Kalanick has claimed that the Uberpool service will cut the number of private, owner-operated automobiles on the roads of the world’s most congested cities. In a 2014 interview, he said that he thinks the car-pooling Uberpool service will cut the traffic on London’s streets by a third.
Since its launch in 2014, Uberpool has been rolled out across 40 cities, such as Los Angeles, London and Chengdu. Singapore is the third city in South-east Asia, after Jakarta and Manila, to land Uberpool.
Competition Uber has been hugely successful – since being launched to purely serve San Francisco in 2009, the service has been expanded to many major cities on every continent except for Antarctica.
However, this has also resulted in many competitors springing up to compete in various domestic markets. Lyft in the United States, Didi Kuaidi in China, Grab in South East Asia and Ola in India, operate in similar business models.
In Indonesia, a local grown startup, Go-Jek, uses the same principle but connects Ojeks (Motorcycle Taxis) instead of cars to passengers, has been flourishing.
As the competition plays out, we can expect the winners to be those who make the best use of the data available to them, to improve the service they offer to their customers.
The most successful is likely to be the one which manages to best use the data available to it to improve the service it provides to customers.
Join Uberat the 10th Edition of Asia IoT Business Platform which is held on the 18-19th of August in Kuala Lumpur, as they share insights on using analytics to determine users’ traffic patterns to create a “carpool-on-demand” service.
I was in Phuket for the past few days. Being a complete stranger to the island with a language barrier, what helped me get around Phuket was this application called Grab. Grab uses an IoT revolutionised fleet to operate their on-demand services. This has made it possible for people to simply tap their smart phone and have a cab arrive at their location in the minimum possible time.
So, how does this work? Simply in 3 steps. Firstly, you choose where you want to be picked up, dropped off and the type of pick up you want. Then, Grab will source a driver for you in the vicinity and you get to see where the drivers are located in real-time. Lastly, after a driver has accepted the booking, both parties will get each other’s’ contact details: Car plate number and mobile phone number and, you also get to track the route as well as the time taken which the driver takes to reach your pick up point.
The above sums up an example of how Internet of Things (IoT) is implemented into transportation. Such connected vehicles can be tracked and monitored using integrated broadband communication like cellular networks to deliver real-time information. The location sensors associated with both the passenger’s and the driver’s mobile devices (the actual “things” being monitored) are regularly broadcasting their location to a “back end” system on the “Internet Cloud”. When it receives such a request, the cloud service then uses near-real time analytics to determine which car is the best fit to service the request.
In essence, transportation IoT is about how the data is collected from the fleet, incorporated into the cloud system and finally producing mileage reports, route profitability analysis and trigger workflows based on rules such as geofences or time spent in a specific location. Also, the purpose of such a technological implementation is to keep vehicles on the road using the best routes, track and manage maintenance in a timely and cost-effective manner, and keep drivers safe by tracking behaviour and addressing issues with increased training.
There are also many other ways which IoT can be integrated into fleet management: Smart vehicle application – deploying IoT to enhance existing vehicle onboard technology, improve collision prevention, auto-parking and enabling driverless vehicle services; Vehicle security and recovery solutions – use of RFID, sensors and transmitting technologies to prevent vehicle theft or recover stolen vehicles.
According to a Frost and Sullivan report, the spending of IoT in Indonesia will increase to USD$1350.0 M and spending in Malaysia will increase to USD$916.1 M in 2020. Both Indonesia and Malaysia will have a forecasted spending in transportation IoT of USD$38.78 M and USD$73.9 M respectively.
Despite the large spending pooled into this, it may not necessarily translate to fruitful results. There are many factors hindering the expansion of the IoT ecosystem such as the ICT infrastructure as well as lack of expertise in that area. Therefore, all telcos, government agencies and enterprises in the region are coming together to discuss the IoT ecosystem as well as the solutions available for the execution of digital transformation projects.
August had been a very busy month for us, but we’re happy to witness the growth of Indonesian and Malaysian enterprise IoT markets since we launched Asia IoT Business Platform 3 years back.
The 9th and 10th editions of Asia IoT Business Platform were held on the third week of August 2016 in Jakarta and Kuala Lumpur.
Continuous discussions to boost the economic growth of both countries via IoT were seen; while new collaborative efforts were formed between relevant parties to drive IoT adoption among public sectors and enterprises.
What’s new on both markets?
With telecommunications as a big portion of the national ICT industry, the government is taking a step further to tackle issues deemed important, namely Availability, Connectivity, Reliability and Capacity.
Availability and Connectivity – Development of national infrastructure backbone to ensure that the whole of Indonesia can access the Internet. The government has set a target for all cities (514 provinces) to be connected with fibre optic infrastructure via the Palapa Ring Program.
Reliability and Capacity – Distribution channel to cities as the last mile to end users. This include encouraging ICT facilities, data centers, hardware/software platforms and applications that are closely related to human resource capacity.
At the 9th edition of Asia IoT Business Platform, the Ministry of Communications and Informatics emphasized on Indonesia ‘s commitment to be the Digital Energy of Asia. Various initiatives have taken place, including rolling out of the e-Commerce Roadmap to support the digital economy ecosystem.
“The success of the Asia IoT Business Platform today makes me proud – it’s a concrete manifestation of the effort to strengthen the interaction between innovative players in the Indonesian ICT field.” – Mariam F. Barata, Directorate General for ICT Applications, Ministry of Communication and Information
Since the launch of the IoT roadmap, several projects have been piloted including Smart Lock-Up implemented by the Royal Malaysian Police to monitor safety; I-Comm, a community social innovation platform was deployed to develop community applications such as flood monitoring.
Four focus market segments which align to the existing government initiatives have been identified as springboard for innovators use to leapfrog widespread adoption of IoT solutions:
MIMOS, as co-organiser of the 10th edition of Asia IoT Business Platform, graced the event opening by launching Mi-MIST, an Open Innovation Platform for rapid development of IoT applications to accelerate the IoT ecosystem.
“We encourage every party to join hands in seizing the IoT opportunities. To our guests from abroad, Malaysia will share our ideas and inspirations with our friends in the region, and I invite you to do the same. Let us have conversations on how collectively we can capture this enormous opportunity.” – YB Datuk Seri Panglima Madius Tangau, Minister, Ministry of Science, Technology and Innovation
For event highlights, please refer to our photo albums here.
For questions or post show reports, please leave a comment with your email address and we’ll send it over.
The team is grateful for the support we gained from all partners in the region. We will continue posting video interviews with participants on their insights and local initiativeshere.
As we continue to educate enterprises and drive IoT awareness in Southeast Asia, drop us a comment if you have some stories to share.
Sue Yuin email@example.com
Pokémon Go is a free-to-play location-based Augmented Reality mobile game and it has taken the world by storm. So far, it is officially available only in the US, Australia and New Zealand. It immediately became the top free app in the US and was so popular that servers crashed briefly on launch day. The share price of Nintendo, the company who owns the Pokémon franchise and 33% of the company that developed the game, shot up 50% in three trading days since the game was launched.
The technology behind the game, Augmented reality (AR), is the real time integration of digital information with the user’s physical environment. AR uses the existing environment and adds layers of information on top of it, which is unlike virtual realitywhich creates an entire digital environment.
AR has been the stuff of movies, from Terminatorin 1984, to Iron man in 2008, where Tony Stark’s views the world in AR in the Iron Man suit.
Consumers might also be aware of the 2013 release of Sony’s Playstation 4, which included a camera and software called Playroom. Playroom allows you to call out and interact with AR robots on your TV screen.
While AR has been around for years now, it owes a lot to Pokémon Go as it brings the technology to the main stream masses, increasing awareness. The maturity of the technology factors that have enabled the phenomena includes; connectivity speeds and reliability have improved, decreased costs and increased processing power in a smart phone allowing real time interactions.
At the 7th edition of Asia Internet of Things(IoT) Business Platform, DHL presented a case study showing that it has successfully carried out a pilot project testing smart glasses and augmented reality in a warehouse in the Netherlands. The technology was used to implement ‘vision picking’ in warehousing operations. Staff was guided through the warehouse by graphics displayed on the smart glass to speed up the picking process and reduce errors. The pilot proved that augmented reality offers added value to logistics and resulted in a 25% efficiency increase during the picking process.
Boeing sees the future of augmented reality on the assembly line. In 2014, Boeing partnered with Iowa State University, putting 45 students through assembly projects in 3 groups. Each group used a different method of instruction; paper instructions, instructions on a handheld PC, or instructions using augmented reality. Boeing found that the augmented reality group had significantly fewer errors, and took less time to build in comparison to the other groups. That data provided the business case to move the pilot into a factory and a step closer to real-life testing.
Boeing thinks augmented reality could drive down costs and increase first-time quality on many fronts — reducing training time, speeding up build times, making it easier to shift employees across tasks, and aiding the transfer of “tribal knowledge” from retiring workers to newbies.
Challenges in implementing AR
While pilots have been successful, technical challenges exist in rolling out the technology on a large scale in a complex environment. Big leaps in hardware would be required, this includes processing power of the chips, high resolution touch screen panels, cameras, sensors and microphones within the AR device. The other challenge would be seamless connectivity of the devices to a stable and reliable network. Security of the network is another challenge that needs to be overcome.
That being said, Pokémon Go has helped to improve general awareness of AR technology and i believe that this will help open up the minds of enterprises to keep abreast of technological developments in AR as a potential technological solution to current pains.
Join the discussions on Internet of Things(IoT) in Manufacturing and Logistics & Distribution at the 9th and 10th edition of Asia IoT Business Platform held in the week of 15th August in Jakarta, Indonesia and Kuala Lumpur, Malaysia.
Even if the Internet of Things is still a rather remote possibility, in the next couple of years it’s predicted to invade our daily lives like no other technology before. The IoT is expected to change every single aspect of business, ranging from consumer relations to employee productivity. It will impact the economy at large by granting us access to new solutions, such as precise geo-location or remote mobile device management.
Michael Porter, an economist from Harvard, believes that the Internet of Things is the answer to a lag in enterprise innovation. But how will it translate into the daily lives of employees around the globe? Here, I have listed a few ways IoT will make us more productive by helping to save time on more activities than ever.
But first, what exactly is the IoT?
The Internet of Things (IoT) is basically a network of smart, connected objects. Still, many people find the idea hard to understand – and that’s perhaps because the name itself conveys very little meaning. The internet stands for the mechanism for communication – in this context, we’re talking about objects transmitting information.
Things are nothing else than objects which can connect to the web. They’re able to generate and send lots of valuable data to help companies assess anything from customer preferences to servicing requirements of objects. In the Internet of Things, it will be things, not people, to generate a constant stream of data, which will be then sent to a server and analyzed by appropriate tools with specific goals in mind.
1.More data than ever
If every object that surrounds us will be able to generate data, you can only imagine how much data will be floating in the air every second. It’s clear that enterprises will need to develop new strategies to deal with this surge of information. That’s why it’s likely that they’ll enforce new industry standards to help managers and employees to adjust to new forms of data intelligence. The daily reality of data analysts and architects will change radically.
Regular employees will possess much wider knowledge about data analysis tools – with so much data, every level of an enterprise will require new devices to help them make sense of the information, be it for the purpose of analyzing consumer relations or workforce trends.
This also means that supervisors will be able to monitor and analyze web habits of their teams. Seeing the way in which employees use technologies and smart objects will help managers to understand and modify work environments to be even more efficient and help employees improve their productivity.
With constant access to heaps of data, companies will be able to tailor their products to perfectly match consumer needs and trends, as well as the internal life-cycle of the product.
2.Daily commute revolutionized
With remote work on the rise, many employers realize that commuting involves a great loss of resources. On the employee level, commuting seriously hurts productivity – morning traffic jams or being squeezed like a sardine on the train does get on our nerves.
IoT is predicted to help us in daily commute through an intricate system of mobile devices, cars and road systems which will all be connected to each other and help professionals reduce travel time. Every single element of the street will be integrated into a whole. Sensors in stoplights will analyze traffic patterns and adjust their operation to minimize traffic jams. This will mean that getting to work will be faster and running errands more efficient than ever.
Car companies are already deploying such solutions, and you’ll see them grow to popularity within the next few years. AT&T joined manufacturers like GM and BMW in revolutionizing the connectivity of cars. Driving to work, the employee of the near future will have access to information ranging from real-time diagnostics to traffic information.
3. Improved time management
IoT will also help us to get the most from our time by educating our mobile devices and offering us the possibility of controlling various things in our lives in remote. Devices will learn what works for employees and help them save time – for instance, dedicated geo-location systems which will help us in daily commute or reaching a place we’ve never been to.
Our smartphones will constantly interact with the surroundings. And those, enriched with invisible sensors, will provide our mobile devices with heaps of valuable information and automize processes to avoid losing time on manual access.
Imagine the following situation. You’re rushing in the morning and you still need your daily dose of caffeine. You walk past the door of the cafe and the barista is instantly alerted about your order history and most common orders. All you’ll need to do is confirm the order and quickly pay for it with your smartphone. As you can imagine, this will limit the hustle of the morning rush, helping you to be more focused once you reach your desk.
4.Remote mobile device management (MDM)
This is an IoT powered technology expected to bring lots of benefits to IT departments. In the near future, IT managers will not only be able to remotely control desktop and mobile devices, but also other connected objects. Remote-access technologies will help executives to gain control over smartphones and tablets, and manage them in remote – including devices like Android cameras and set-top boxes.
If they need to pass key information to other team members, managers won’t need to wait until the device users read the message and respond to it. But remote MDM will also help employees – especially in collaboration, where their devices will communicate automatically, helping workers to establish stronger collaboration practices. Platforms for remote control of IoT devices will revolutionize every aspect of a digital workplace.
5.Geo-location data at our fingertips
Since the IoT is practically based on location functionalities, you can only imagine in what ways it will make office life much more productive. To put it simply, location tracking will be a piece of cake with IoT technologies – smart objects and devices will all be geo-tagged, saving employees lots of time on locating them. Enterprises will, on the other hand, save lots of money by reducing the loss rate.
With IoT geo-location functionalities, enterprises will be able to track their inventory, locate and deploy field service staff and realize orders in record time. Every single vehicle, tool or manufacturing center will be connected to one information system, reporting on their location and making the lives of employees much easier.
What does the future hold for IoT?
A significant factor in slowing down the commercialization of IoT technologies is the problem of security. Not only is the risk higher, but protection is relatively lower – devices which could be attacked have little processing power and no anti-virus software to protect themselves from hackers. It’s one thing to hack into an intelligent fridge, but quite another when it comes to a self-driving car.
Some companies have already adopted to the new ways, others are on their way. DHL launched its Asia Pacific Innovation Center (APIC) in Singapore last September to “offer a visionary view of the logistics world, and develop innovative solutions to meet evolving supply chain needs.” Ms. Pang, VP & Head of Innovation, Asia Pacific DHL will be sharing her insights on how DHL is using technology to differentiate themselves at our7th IoT edition in Philippines.
These days, we see communication service providers (CSPs) getting increasingly actively involved in the IoT space. Being at the core of IoT value chain, telecommunications and IT service providers can bring together the large ecosystem of partners and speed up the time to market for IoT.
We interviewed some of our partners in Southeast Asia and summed up the main initiatives and efforts of telcos in the IoT sector.
What are the current focuses of CSPs in Southeast Asia?
According to JD Montelibano, the Head of Business Applications from the Globe Telecom IT Enabled Services Group, CSPs are in a good position to provide end-to-end and seamless IoT solutions for the Philippine market.
“We have been driving awareness on benefits of IoT primarily to businesses. Focus today is to drill into deeper and more specific use cases per industry that will solve specific pain points and problems,” said JD.
Meanwhile in Thailand, there are initiatives such as the collaboration between CAT Telecom, NIA, and TESA to promote IoT and smart city development by supporting tech companies and startups that have IoT/smart city innovation.
Yuttasart Nitipaichit, PhD, Assistant Vice President of CAT Telecom Data Center Department pointed out that CAT aims to provide IoT and smart city solutions as one of their main businesses.
“CAT’s main focus is to provide support on Telecom and IT infrastructure that would be the building block for developing smart city applications. We aim to provide support on mobile and Internet connectivity, IT infrastructure including Cloud platform and data center, and IT security solutions,” he added.
With a mobile penetration rate of 120% in Indonesia, Mirela Juravle, the head of M2M Projects in Indosat Ooredoo, believes that CSPs are trusted partners to help IoT adoption. Being in the driver seat, they want to lead the IoT development through an extensive portfolio of solutions and services ranging from connectivity, infrastructure, cloud services, data analytics to end-to-end IoT solutions and services; promoting innovation simple and open environments for local developers to build innovative IoT services; and Big Data.
One of Indosat success stories in 2015 is the launch of vehicle telematics solution which had greatly increased productivity for operational car fleets and logistic companies.
“We have done a lot of market educations in the last 2 years and this year we will continue to accelerate growth in banking, transportation and security, plus develop new markets in eHealth, user based insurance, business applications, industrial IoT, oil gas, Smart Cities,” said Mirela.
On the contrary, Malaysian CSPs have falled behind in taking the leap with IoT. Telcos in Malaysia have been criticized for being too conservative; and they are making big plans to grow their presence in the IoT sector and catalyze Malaysia’s Smart Digital Nation vision.
Digi has identified some key industry players that are at more matured stage such as the public services and logistic area leveraging on IoT adoption to drive customer experience and enhance business growth. Lee Shin Mei, the Head of Enterprise Business in Digi, shared with us that Digi is exploring and always open for IoT as this is one of their main drivers moving forward.
“The current focus is really about creating the customer awareness, looking out for opportunities to collaborate and getting the right partners in place to support the initiative. Once we build the business value and can show to our customers the benefits of IoT, this would eventually build a sensible commercial value for all parties. In terms of segment or industry, there is really no hard rule about this part,” she added.
What are the advice for solution providers targeting Southeast Asia?
What do you have to identify and prepare beforehand? How to access the market and justify the right local contacts?
Southeast Asia countries are generally quite similar in the focus area and highlighted verticals for IoT, but slight different approach or key points have to be taken care of for each country.
Let’s have a look at the views of local CSPs from specific countries in the region.
JD Montelibano, Globe, Philippines:
IoT has huge opportunities and unlimited use case that are relevant to the Philippine market. What solution providers must do is to understand pain points and problems in a local micro level. They also need to have platforms that are inter-operable with other systems to drive seamless integration through readily available APIs.
Yuttasart Nitipaichit, CAT, Thailand:
Solution providers should study and truly understand problems of cities in Thailand in order to provide real solutions that could really solve the problems. In addition, they should consider partnering with infrastructure providers and end user device manufacturers as well to provide complete solutions. They should make sure that the value of their proposed solutions is higher and worth the proposed cost of investment.
Mirela Juravle, Indosat Ooredoo, Indonesia:
Indonesia market offers huge opportunities, and this is the top 3 advice I can give for solutions providers to be successful:
Know the market, know the regulations
Partner with a local company or establish local office
Lee Shin Mei, Digi, Malaysia
Have creative ideas or products but also remember to be practical so as the end goal is to simplify and enhance customer experiences. Solution providers can also leverage on partnerships with telcos to create a more viable solution that offers end-to-end approach.
Receiving international IoT stakeholders with open arms
Over the comments and feedback I have received for my previous posts, there is one question that popped up frequently: Is partnership essential?
Southeast Asia is a dynamic market, with vibrant culture and varying work approach. Much work has to be done to be familiar with the ways businesses work in each country.
While telecommunication operators and governments are positively encouraging IoT solution providers from both local and abroad to help tackle local problems via technology, I believe having a contact point who has been around and understands the local market would be the most direct, fastest and safest way to access the pool of demand.
What do you think?
Asia IoT Business Platform partners with major telcos in Philippines, Thailand, Indonesia and Malaysia to educate enterprise on IoT adoption and raise awareness of the key business model transformation opportunities that can be tapped on.
The Internet of Things (IoT), a concept that describes a state where every day physical objects will be connected to the internet and be able to identify themselves to other devices has become increasingly prominent in every industry. According to Gartner 6.4 billion connected “Things” will be in use in 2016, which is an increase of 30% to 2015.
One market that offers great possibilities but has not been exploited to its potential is the ASEAN market. Often companies are discouraged by perceived insufficient infrastructure within those countries, but in the relatively uncontested market of Thailand this is changing. The arrival of 4G wireless broadband networks as well as the proliferation and affordability of devices that are connected to internet will fuel the IoT technology adaption in Thailand. In an interview at the 2015 edition of Asia IoT Business PlatformSigvart Von Eriksen, CMO of DTAC stated that he is convinced that the IoT market in Thailand will explode in near future, featuring more than 400 million connected devices in Thailand alone in about 4 years’ time.
Numbers and sectors of IoT interest
According to a Frost & Sullivan report, Thailand’s IoT spending in 2014 amounted to US$ 57.7 M. This is forecasted to increase by over 1600% to US$ 973.3 M in 2020. The majority of this spending takes place in manufacturing and logistics. Thailand currently is the 17th largest global manufacturer and number 14 in auto production, according to Industryweek. A 2014 McKinsey report states that “Thailand has built a thriving ecosystem of manufacturers and assemblers, including BMW, Ford, Honda, Mazda, Mitsubishi, Nissan, and Toyota. Its long history of automotive manufacturing coupled with strong government support has created a relatively low-cost but skilled workforce in the sector.” As the government plans to position itself as the center of the ASEAN Economic Community, the prominence of manufacturing is forecasted to increase, which will also increase its potential for IoT. The value of IoT in logistics is also expected to rise, as a new law by the Department of LandTransport (DLT) has taken effect this January, which will require public buses, trailers and trucks with over 10 wheels to install GPS navigation systems, that provide real-time information to DLT service centers on the vehicles coordinates, travel speed and driving time. Due to these developments both manufacturing and logistics are expected to increase to a total value of around US$ 445M by 2020, according to Frost & Sullivan.
Future potential according to the same report and judging from developments in our event in Thailand can be observed also in the smart city and healthcare sector.
Smart city and government IoT initiatives
Thailand is on the move to become ASEAN’s digital infrastructure hub by 2020, states Ms. Jeerawan, chairwoman of the Software Industry Promotion Agency. The government’s determination to drive digital growth finds its expression in multiple ICT and IoT initiatives. These initiatives include smart city plans in cities like Phuket,Chiang Mai and Bangkok as well as greater campaigns e.g. smart Thailand. The ICT Ministries vision for Phuket and Chiang Mai is that of a tech start-up community, that further supports the intention to turn Thailand into the digital hub of ASEAN, explains The Nation.
To further boost the country’s competitiveness ranking in the world Thailand is pushing its Smart Thailand project, which according to Anudith Nakornthap, the ICT minister, will further empower local stakeholders such as the education and business sector and will cut the costs of using ICT, herby improving the quality of life within the country. If realizing this plan broadband will increase its reach from 33% to 80% of the population in the next three years, reaching 95% in 2020, according to Nation Multimedia.
For its ambitious project, the ICT ministry has develop a digital economy master plan, which according to The Nation entails two phases:
Main domain missions: hard infrastructure, soft infrastructure, service infrastructure, digital economy promotion and a digital society.
Pilot projects centered on e-commerce, e-education, e-industry and e-government.
To manifest these projects the country is actively searching for partners to collaborate with, which represents a great potential for IoT and ICT solution providers. According to the Bangkok Post the ICT ministries of three ASEAN members plus South Korea have expressed interest in participating in the development of Thailand’s digital infrastructure as well.
Although the healthcare infrastructure might on a nationwide scale have some shortcomings, especially in rural areas, Thailand still can boast with highly technical and advanced hospitals as well as educated doctors in urban areas. Compared to other countries like the US or Australia treatment in Thailand comes at a more reasonable price. This is the reason for Thailand’s prominence as one of the main medical tourism destinations in Asia. According to a CNN documentary 1.1 million foreign medical tourists visited the country in 2013. As hospitals have to compete for part of their clientele globally, they tend to be very active in looking for new services and devices to increase competitiveness as well as becoming more efficient internally. Recently the interest therefore has shifted to IoT applications.
Another challenge the Thai healthcare system has to tackle in the near future is an aging population. The median age has risen from 19 to 38 within the las 50 years and will continue to rise to 51 by 2050, according to Worldometer. In order to deal with the subsequent consequences, the Thai government, hospitals and consumers are looking for solutions within the healthcare sector, which presents an unprecedented chance for IoT companies.
Another indicator for the rising demand and prominence of IoT in Thailand is, that its largest private company Charoen Pokphand Group (CP) recently created an IoT subsidiary, to help with applications in the field of farming, agriculture and logistics.
Through conversations with IT executives from enterprises in the region since 2014, we saw great interest in cloud, data and the corresponding data analytics that can unlock most potential in businesses.
There have been huge advances in the amount of data we routinely generate and collect in pretty much everything we do, as well as our ability to use technology to analyze and understand it. The intersection of these trends, namely Big Data, is helping businesses in every industry to become more efficient and productive.
According to our interview with Dato Ng Wan Peng, COO of MDeC, Malaysia has rolled out the country’s Big Data framework. “We foresee a bright future ahead in this area. Among benefits we intend to realise for the country include talent development using public open data to produce useful applications, technology development; and creating awareness within the private and private sectors.”
Businesses that have benefited hugely from Cloud and Data include banking, insurance, smart cities, transportation and manufacturing sectors.
We are still seeing a growing number of dedicated teams led by senior management in exploring IoT and data services for their businesses.
Some examples include:
Proton, Engineering Solution & IoT
Petronas, Digital Innovation, Strategy & Architecture
CEVA Logistics, GM Operations
Provinsi DKI Jakarta, Head of Jakarta Smart City
Bank Simpanan Nasional, Transformation Management Department
Healthcare is an increaseingly interesting sector that we foresee to benefit largely from cloud and data.
This could be seen through the heated discussions in the 6th Asia IoT Business Platform in KL. Dr. Dhesi, founder of AIME said, “There’re so many patients that it’s impossible to diagnose and analyse without data and IoT. By 2030, we’ll be using cloud brains to communicate, store and think – like an external hard disk. Smart and sustainable healthcare needs to be driven by new and disruptive IoT business models.”
As the momentum of IoT moves forward, data will be a key enabler of digital business transformation, driving tremendous value. IoT will mature from being a platform that improves enterprise efficiency and revenue streams into an entire ecosystem that changes the business model to be more digital and service centric through data analytics and algorithms.
However, security remains a challenge in business transformation.
Despite the apparent importance of IoT, widespread adoption of the technology is still slow. Our discussions with industry leaders and enterprises led us to attribute this phenomenon to security concerns: more or less everyone agrees that if data is not handled properly, the consequences could be devastating.
Connected devices are highly susceptible to penetration and infiltration by hackers. Its connected nature severely amplifies any malicious attacks on devices, and data associated with IoT devices can easily be stolen. As a result, businesses, government bodies, and consumers are wary of installing IoT devices in their cities and businesses.
According to BI Intelligence report, top security flaws of IoT devices include insecure software/firmware, insufficient authentication, lack of transport authentication, user identity, and un-encrypted network services.
Taking a leap of faith – there’s still a bright side to data and security.
While the IoT is taking flight in the Southeast Asian region, security problems should not be taken lightly, but have to be addressed and faced head-on.
Security needs to be built in as the foundation of IoT systems, with rigorous validity checks, authentication, data verification, and all the data needs to be encrypted. At the application level, software development organizations need to be better at writing code that is stable, resilient and trustworthy, with better code development standards, training, threat analysis and testing.
While local governments are starting to establish security developments e.g Indonesia’s National Cyber Agency (NCA) and Indonesia Security Incident Response Team on Internet Infrastructure (ID-RTII), the notion of addressing security vulnerabilities of the IoT creates opportunity for security solutions to be implemented.
We came across many corporations and enterprises offering security solutions that undoubtedly boost the confidence of enterprises taking a step in IoT adoption. As the educational platform for government and businesses in the region, we are exploring for more and better solutions with case studies that will benefit our end users.
Drop us a message if you have relevant projects and solutions regarding cloud, data and security to share.
[:en]We spent a large part of the year in the cities of Manila, Bangkok, Jakarta & Kuala Lumpur speaking to local enterprises about this (too) broad & (too) overused term: the Internet of Things (IoT). We discovered very quickly that while IoT seems to be very much over/wrongly-used in the English speaking world, there really isn’t a direct local translation in these 4 countries. For local enterprises in these countries, they see IoT as an extension of Enterprise IT, without having a definition/term for it.
In our mid year review (Bringing IoT to a Population of 600 million), we summarized how IoT applications can be applied to these 4 countries, with some projects already being put in motion, while others remain quite far from realization. As we near the end of 2015 (with every Starbucks in the region starting to play Christmas carols and serve Peppermint mocha lattes, ha!), lets look back at the industries in the region where the conversations involving IoT projects are more pertinent.
This industrial segment was not something we focused on in 2015 but as we worked with local telcos & government agencies to invite enterprises to attend our events, we found the interest from the local manufacturing firms to be overwhelming. We should have known. In this part of the world, countries such as Thailand, Vietnam & Indonesia are increasingly important global players in the space. While granted, these countries are chosen because of low labour costs, locally run vendors & OEMs are very proactive when it comes to technology implementation within their factories (technology implementation is a lot more attractive when you’re experiencing double digit growths vs no/low growth environments). Plus, legacy IT systems/culture are a smaller problem in young, growing firms.
Among others, we had the opportunity to speak to several representatives from one of the world’s largest cigarette manufacturer. The local entity is owned by an international parent but because they produce a slightly different product (close to 90% of locals in Indonesia smoke kretek), they couldn’t implement manufacturing processes wholesale from their parent company. Another cliche with much truism:- Think Global, Act Local.
Manufacturing & Industrial Automation will be a big theme in 2016, especially in Thailand and Indonesia. Macroeconomic conditions (weaker local currencies, young workforces etc.) have also made these locales more attractive to international companies looking to set up manufacturing facilities – and technology, when used properly, can overcome (some) productivity inefficiencies usually associated with emerging countries.
In the more developed countries, the ageing demographics make Healthcare a natural topic of discussion. Remote monitoring/diagnostics is important not only in elderly care, but for archipelagos like Indonesia & Philippines. We found that in this part of the world, implementation of such systems are being driven largely by the government agencies and young startups.
Some notable implementation in the region: In Singapore, applications like Healthcare ATMs have been rolled out and in Philippines, local startup Medifi implemented a pilot earlier this year, with plans of expansion to other Southeast Asian markets soon.There’s always a buzz during the Healthcare segments of Asia IoT Business Platform, simply because it’s something which all of us relate to.
Distribution, Transportation, Logistics & Freight
I am reminded of a conversation I had with the owner of a logistics company in Manila who was a native English speaker but wasn’t familiar with the term “IoT”. But talk about telemetry, control software, sensors which track everything from his vehicle locations to petrol levels – and he’s in his element. His company was growing very quickly and he was in the process of modernizing its systems to:
1. Create efficiencies
2. Gain better control/insights
3. Account for future growth
(If #1 and #2 do not make up the classic definition of IoT, I don’t know what is!)
In countries like Indonesia & Philippines, the Distribution, Transportation, Logistics & Freight segment have employed M2M technology for years. On the other hand, because of the low cost of labour, many companies still use manual methods to achieve the same goals:- instead of sensors, some Indonesian freight companies send “spies” to follow the drivers of their trucks to ensure that they do not siphon off petrol in their vehicles to be resold!
Which types of companies do well in the Enterprise IoT space in Southeast Asia?
It’s a given that IoT will change business landscapes globally over the next 5 years, but it’s interesting to note that because of the uniquely local problems that enterprises face in this part of the world, the companies that are best positioned to take advantage are those with a big local presence.
Telcos:With the need to connect millions of devices, IoT provides a new revenue stream for the local telecommunications companies. This is reflected in the setting up of IoT/M2M teams in most local telcos in the four countries. These firms now run their own revenue targets (aggressive ones!) and we can only see this portion of their business growing over the next few years.
Large Multinational Vendors: This goes without saying. These companies have been deeply entrenched in the local infrastructure – the Microsofts, Intels & Schneiders of the world. They have established relationships with local enterprises and the advent of IoT technology will make them natural partners to enterprises looking to upgrade their systems to fully realise the benefits of IoT.
Local Startups:We have had the pleasure of working with many new companies who understand local problems intimately and are flexible enough to work around the lack of standardization within IoT. They are providing innovative & cost effective solutions to small medium enterprises in these countries. There were a lot of enterprises interested in presentations given by companies like N’osairis, Versafleet & Medifi in 2015 – and the best part is, we are seeing projects being implemented.
International Vendors with a presence in Southeast Asia:Over the years, we’ve seen this group of companies increasing as they realise the potential of the market here. In 2015, we’ve had more interest from international firms than we’ve ever had. But we’ve noticed that those who have invested heavily in the region (companies like Thingworx, Axiros, Sigfox etc.) by being present locally and building a dedicated team have reaped the largest rewards. There will be an inflexion point in this market and it remains to be seen if the first movers stand to benefit more than latecomers. I believe they will.
There are other developments within the B2B2C space (of course – Southeast Asia has over 600 million consumers!) but that warrants a discussion of its own.
If you’re interested in IoT/M2M developments in Southeast Asia, do drop us a note with your thoughts. We are currently in the planning stages of our 2016 events to be held in Philippines (23 – 24 May 2016), Thailand(26 – 27 May 2016), Indonesia (15 – 16 Aug 2016) & Malaysia (18 – 19 Aug 2016). See you in the region if you do decide to drop by. [:]
DHL was founded in 1969 to deliver documents between Honolulu and San Francisco and by the late 1970s, the company had expanded its services world wide. Today DHL, is one of the leading logistic companies in the world and a thought leader who continues to structurally invest in trend research and solution development through the DHL innovation center.
The DHL innovation center provides a central platform where the company can collaborate and engage customers, research and academic institutions, industry partners, and logistics experts within the business divisions. Located in Germany and Singapore, the innovation center develops a variety of technologies such as self-driving vehicles, robotics,internet of things and augmented reality.
Big Data in Logistics is a topic that the innovation team worked on and they have gone beyond thebuzz words, looked into real-world use cases, and revealed what’s happening now with Big Data, and provided insights into what’s likely to happen in the future. The team’s opinion is that sophisticated data analytics presents an exciting and important role to consolidate the traditionally fragmented logistics industry and successful logistics providers are likely to seize pole position as “search engines in the physical world”.
The team proposes and explores three different categories of information exploitation:
Operational efficiency: real-time route optimization, crowd-based pickup and delivery, strategic network planning, and operational capacity planning
Customer experience: customer loyalty management, continuous service improvement and product innovation, and risk evaluation and resilience planning
New business models: market intelligence for small and medium-sized enterprises, financial demand and supply chain analytics, address verification, and environmental intelligence
How will Big Data Impact the Logistics Industries? What are some of the Insights from DHL’s Innovation team? How will this impact you and your business?
Join Mei Yee Pang, Vice President, Head of Innovation, Solution Delivery and Service Management- Asia Pacific, DHL as she discusses insights into Big Data in Logistics during the 7th edition of the Asia IoT Business Platform which will take place this 23-24 May in Manila.
After a promising conference in KL last year, Asia IoT Business Platform made its return to Kuala Lumpur for the 6th edition after having explored the markets in Philippines, Thailand , and Jakarta)in 2015.
The 6th edition Asia IoT Business Platform was held in Pullman KLCC, Malaysia on 3-4 November 2015, with the support of MIMOS (Malaysia’s national R&D centre in ICT). The two-day event saw264 industry stakeholders and 76 companies from government, telcos, multinational solution providers to end users gathering to exchange knowledge, share and learn from a comprehensive conference, with sessions covering market trends, smart city, healthcare, banking and finance, transport and logistics.
The distinguished speaker faculty consisted of 20 local, regional, and international experts in the IoT and M2M industry; with discussions primarily dedicated to plans of government, telecommunication companies and other IoT stakeholders. Case studies were brought up as IT divisions from end users were invited to share their experience in implementing IoT strategies.
Our favourite quotes from the conference sessions:
Keynote and IoT leaders panel:
“In the world of ICT, collaboration is the key. With an estimate market worth of $2.4bil by 2020, IoT in Malaysia has an encouraging prospect. SMEs are urged to take up the challenge and exploit the opportunities.” – Toh Swee Hoe, Advisor, MCMC Academy
“It’s not only about addressing the supply of IoT, we also want to raise the current awareness among end users and create demand to drive digital adoption and economy growth. We aim to turn Malaysia into a matured digital economy by 2020 – to connect and empower government, business, people.” – Dato Ng Wan Peng, COO, MDeC
“The mission of the recently released national IoT agenda is to create a national ecosystem to enable use ofIoT as a new source of economic growth. Supporting industry ecosystem must be established for Malaysia to be global class player in IoT.”
– Helmi Halim, Senior Director (Corporate Strategy), MIMOS
“Telcos in Malaysia generally still seem to be holding back; they must grow their presence in the IoT sector to catalyze Malaysia’s vision of being a Smart Digital Nation.” – Anuj Pandey, DGM-Business Development (Strategic Deals Group), Bharti Airtel
Market Trends & Outlook:
“There is big potential in healthcare, automotive and retail; sinking costs is a driver of IoTin future; in order to have enough trained workforce we need new curriculums at training institutions.” – Prof. Dr. Shahrin, Vice-Chancellor, Universiti Teknikal Malaysia
“What we can achieve in telehealth: remote monitoring, remote diagnosis, healthcare provider support. Global telehealth is expected to grow at compound annual rate of 18.5% through to 2018. To begin your venture, my advice is to work with a partner and go through a trial.” – Phua Kok Soon, Senior Research Engineer, A*STAR
“There’re so many patients that it’s impossible to diagnose and analyse without data andIoT. By 2030, we’ll be using cloud brains to communicate, store and think – like an external hard disk. Smart and sustainable healthcare needs to be driven by new and disruptive IoT business models.” – Dr. Dhesi, Epidemiologist & Exponential Medicine Physician, Singularity University, NASA Ames & Ministry of Health, Malaysia
Banking & Finance:
“Banks need to take further advantage of IoT to prevent shortening of business models, which can be lost to operators. The reality is that IoT will not change the way you do things, you will have to change it yourself.” Mikael Lindholm, VP M2M Growth, Telenor
“Success for banking in the IoT field comes not from technology or security, but user experience that makes lives easier.” – Kerem Abuc, Mobile Financial Services Supervisor, Garanti Bank
Transport & Logistics:
“Key factors for Indosat’s success include: (1) good business opportunities, (2) right product, (3) right go-to-market.” – Mirela Juravle, Head of M2M Project,Indosat
Exhibition area and technology showcase during breaks saw conversations carried on from the conference that aroused much interest within key IT executives who are exploring effective IoT implementation strategies with the solution providers present. Diversity of participants in terms of verticals, complimented by the relevance of invited delegates provided a remarkable networking opportunities to all decision makers in the IoT sector seeking for partnership and new insight.
IoT Malaysia: A Summary of Asia IoT Business Platform 6th edition
We would like to thank all sponsors, advisors, partners, speakers, and delegates for making the 6th edition of the Asia IoT Business Platform a resounding success. It would not have been possible without the support we received.
We look forward to welcoming you again for the Asia IoT Business Platform 2016 series, which will be held in Manila (23-24 May), Bangkok (26-27 May), Jakarta (15-16 May) and Kuala Lumpur (18-19 Aug).[:]