Do you know that the runner-up for Twitter’s 2014 Golden Tweet came from Indonesia?
Twitter recognises the tweet with most retweets as the Golden Tweet. In 2014, the Golden Tweet went to famed American celebrity, Ellen DeGeneres for her legendary ‘selfie’ tweet which featured other celebrities present at the star-studded Oscars. What caught our attention though, was the runner-up for the Golden Tweet. Coming in second, a politically-charged tweet by an Indonesian– in-lieu with Indonesia’s presidential election in 2014–took the Twitterscape by storm. That particular tweet garnered more than a million retweets and a whopping 30 000 favourites.
The Twitter-user was nowhere near the status of Ellen DeGeneres as a public figure or in terms of followers. Yet, it managed to give DeGeneres a run for her money.
While this might come as a shock to many, we have no doubts about it. Despite being in Southeast Asia and APAC, which is often assumed to be less developed than many other regions in the world in many aspects, Indonesia is undoubtedly a social media-wired nation. Apart from managing to send a tweet propelling up to be a Golden Tweet runner-up, Indonesia’s capital city, Jakarta, was touted as the world’s most active city on Twitter. With 254.4 million tweets in 2014, the city contributed 2.4% of the world’s total tweets. The city also came in fourth in the world for Facebook activeness.
This makes Indonesia not only a social media giant, but also one of the most connected nations in the world. The rapid adoption of new technologies with the presence of a dynamic, young, and digital-minded population and workforce, on top of a consumer base of 170 million people, make Indonesia a nation with increasingly sophisticated expectations. This is evident from the emergence of Cloud Computing as a major element in Indonesia IT policies; a market that is set to reach more than $120 million b 2017. This is on top of the booming e-commerce (forecasted to hit $US18 billion in 2015), e-logistics, and Finance IT sectors.
There is apparent effort in Indonesia to improve its infrastructure to meet the exigencies of a modern and tech-savvy social and economic landscape. Coupling regulatory mandates and burgeoning investments from regional and global tech enterprises, Indonesia’s efforts and progress in developing the country to be a ‘smarter’ nation will definitely be catalysed.
Asia IoT Business Platform seeks to anchor this vision by holding the 5th edition in Jakarta this coming August. Sponsors, exhibitors, and participants are welcome to participate to bring the future closer for this promising nation.
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