Do you know that the runner-up for Twitter’s 2014 Golden Tweet came from Indonesia?
Twitter recognises the tweet with most retweets as the Golden Tweet. In 2014, the Golden Tweet went to famed American celebrity, Ellen DeGeneres for her legendary ‘selfie’ tweet which featured other celebrities present at the star-studded Oscars. What caught our attention though, was the runner-up for the Golden Tweet. Coming in second, a politically-charged tweet by an Indonesian– in-lieu with Indonesia’s presidential election in 2014–took the Twitterscape by storm. That particular tweet garnered more than a million retweets and a whopping 30 000 favourites.
The Twitter-user was nowhere near the status of Ellen DeGeneres as a public figure or in terms of followers. Yet, it managed to give DeGeneres a run for her money.
While this might come as a shock to many, we have no doubts about it. Despite being in Southeast Asia and APAC, which is often assumed to be less developed than many other regions in the world in many aspects, Indonesia is undoubtedly a social media-wired nation. Apart from managing to send a tweet propelling up to be a Golden Tweet runner-up, Indonesia’s capital city, Jakarta, was touted as the world’s most active city on Twitter. With 254.4 million tweets in 2014, the city contributed 2.4% of the world’s total tweets. The city also came in fourth in the world for Facebook activeness.
This makes Indonesia not only a social media giant, but also one of the most connected nations in the world. The rapid adoption of new technologies with the presence of a dynamic, young, and digital-minded population and workforce, on top of a consumer base of 170 million people, make Indonesia a nation with increasingly sophisticated expectations. This is evident from the emergence of Cloud Computing as a major element in Indonesia IT policies; a market that is set to reach more than $120 million b 2017. This is on top of the booming e-commerce (forecasted to hit $US18 billion in 2015), e-logistics, and Finance IT sectors.
There is apparent effort in Indonesia to improve its infrastructure to meet the exigencies of a modern and tech-savvy social and economic landscape. Coupling regulatory mandates and burgeoning investments from regional and global tech enterprises, Indonesia’s efforts and progress in developing the country to be a ‘smarter’ nation will definitely be catalysed.
Asia IoT Business Platform seeks to anchor this vision by holding the 5th edition in Jakarta this coming August. Sponsors, exhibitors, and participants are welcome to participate to bring the future closer for this promising nation.
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As with other Southeast Asian economic tigers such as Thailand and Malaysia, Indonesia has decided to dive into the concept of ‘Smart Nation’, with Makassar being the first Indonesian city to launch a smart city programme. Following the footsteps of Makassar, Jakarta is next in line in realising the vision of a smart city as the authorities unveiled its Jakarta Smart City Project last December.
Indonesia came in 46th on their readiness for digital commerce according to the 2014 study by The Digital Evolution Index. The nation also came in 122nd in internet connection speed. Despite the apparent lack of soft infrastructure, the market potential in Indonesia for ICT is encouraging; evident from its dynamic and digital-minded young population. Jakarta was the world’s most active city on Twitter in 2014, contributing 254 million tweets which makes up 2.4% of the world’s total. The city came in fourth on Facebook activeness.
Apart from being social media-savvy, Indonesia has launched the Palapa Ring Program which seeks to connect the whole archipelago by high-speed fibre optic cable by 2015. The rapid adoption of new technologies such as cloud computing and the rapid growth of e-businesses are optimistic signs of the nation’s move towards a smarter landscape.
Recognising the emergence of Indonesia in the ICT sector, the Asia M2M IoT Business Platform is returning to the city to give solution providers that are targeting enterprise adoption of M2M technologies an ideal platform for knowledge-exchange, collaboration, and expansion together with end-users across different verticals; from transport and logistics, to banking and finance.
In order to further understand the dynamics of the Indonesia market and to find out more about the latest trends and developments of the IoT and M2M opportunities in Indonesia, we spoke to Mr. Jaka Susanta Vice President (M2M) of Telkomsel, the leading telco in Indonesia.
Telkomsel is the world’s 6th largest cellular operator by number of subscribers and the market leader in Indonesia’s telecommunication industry that serves more than 131 million subscribers. With 69,000 Base Transceiver Stations (BTS), Telkomsel provides the largest network coverage in Indonesia, reaching almost all of Indonesia’s population. As a pioneer in the development of Indonesia’s mobile telecommunication industry and to enter the advanced stage of mobile broadband services, Telkomsel provides cellular services through GSM Dual Band (900 & 1800), GPRS, Wi-Fi, EDGE, 3G, HSDPA, and HSPA+ networks throughout Indonesia, and is testing Long Term Evolution (LTE) technology.
Telkomsel by Telkom Indonesia is returning as the Platinum Sponsor of Asia IoT Business Platform 2015, which will be holding its 5th edition at Fairmont Jakarta, Indonesia from 25-26 August 2015.
We hope to see you in Jakarta in August!