AIBP Focus: Customer Interactions in the Internet Economy
For consumer-facing businesses, customer-centricity is the new normal. A key component of customer experience is customer communications across the customer journey. Digital solutions and platforms for customer communications management today enable omnichannel, automated, personalized, proactive, and most importantly, effective customer communications.
Valuable customer insights gained from customer interactions can be translated into new business models, strategies and value propositions to benefit both the customer and the business. What goes into creating a robust customer communication strategy for enterprises in ASEAN?
Key discussion points include:
• Customer Communication Strategies for Online Customer Experience
• Overcommunications: The Efficiency Threshold
• Value Creation from Customer Insights
You are indicating your interest for the following session held on Zoom which will take place on 27 July, 1000 – 1130 (GMT+8).