Digital Business Integration at Astra International: Astra International Tbk, Indonesia

Leveraging digital technologies to transform the automotive industry, Astra International launched a variety of solutions from automotive marketplaces to car rental, ride sharing and parking applications aimed at optimising the private transportation experience catered to the Indonesian market.

AIBP 2020 Indonesia Enterprise Innovation Award Winner

Project Summary

Astra offers a full range of automobile and motorcycle products in partnerships with companies including, Toyota, Daihatsu, Isuzu, UD Trucks, Peugeot and BMW for automobiles, and Honda for motorcycles. 

Astra also has a strong presence in the automotive component sector through its subsidiary Astra Otoparts. Aware of how customer behaviour was shifting in the automotive markets, they leveraged digital technology to drive business operations and focus on creating benefits for customers through Astra Digital. With competition intensifying in the Indonesian automotive sector, Astra aimed to create products and services that could meet their

customer needs and improve their customer’s experience. Astra Digital incubated several marketplace and mobility solutions to offer variety to customers. 

Some of these new solutions include:

  • – an automotive focused marketplace offering new & used 4 wheels vehicles, spare parts, and financial services & products. 
  • MOVIC – a car rental marketplace that connects prospective car rental customers to car rental SMEs. 
  • CariParkir – a parking application which aims to revolutionize the parking experience for motorbike and car owners. 
  • Sejalan – a ride sharing platform that provides alternative transport solutions to customers. 

Astra Digital will continue to drive innovation on all fronts and undertake 3 important roles in the Astra Group: Modernizing Business Process, Establishing New Revenue Stream and Investing into New Digital Businesses.

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