Malayan Banking Berhad
Maybank Home2u: Your solution to faster and simpler home financing

Maybank Home2u is a one-stop solution for property purchasing, enabling consumers to browse, search & filter for properties nationwide in Malaysia, view pertinent information and purchase directly from the developer itself.

AIBP 2022 Malaysia Enterprise Innovation Award Winner

Project Summary

Founded in 1960, Malayan Banking Berhad (Maybank) is Malaysia’s largest financial institution by market capitalisation of US$ 22.06B (MYR 104.63B) and total revenue at US$ 4.70B in 2021 (MYR 22.25B). The desire to serve their customers better led Maybank to be the first in Malaysia to introduce online banking some 20 years ago. They now employ more than 42,000 across 18 countries.

Maybank Home2u is a one-stop solution for property purchasing. This platform was created with the thought of identifying and getting rid of the gaps in customer experience for property purchase and it enables consumers to browse, search & filter for properties nationwide in Malaysia, view pertinent information and purchase directly from the developer itself.

Approval within 10 seconds for customers with their salary being deposited into Maybank, with Letter of Offer ready within 1 hour in the same day, where normal process could take up to 1-2 weeks, to within 1 hour for qualified customers. Most importantly, there is a feature to track application status at every stage of the journey, and a dedicated consultant by the consumer’s side with every application, allowing the consumer to chat with the consultant within the app itself, anytime, anywhere.

Prior to Home2u, no banks in Malaysia were able to provide a fully digital experience from browsing for properties up to home financing approval – Maybank is hailed as the first with an in-house development team building the end-to-end solution.

In the future, Maybank Home2u will continue to improve to expand offerings beyond Home financing for the Primary Market to the Secondary Market, and close more gaps within the property ecosystem.

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