Hyper-Personalisation for Banking, Financial Services & Insurance (BFSI): Revisualising Customer Experiences

For many, the ongoing COVID-19 pandemic ushered in a world unlike any other we ever experienced. As vast chunks of the global economy are temporarily shut down, much of daily life shifted from the physical world to the virtual one and enterprises are forced to find new ways to work. Vaulting to the top of the agenda for many enterprises are ongoing efforts to reimagine the customer experience (CX), which has emerged to be a critical differentiator amid the pandemic.

Offering products or services alone will no longer suffice; enterprises must provide their customers with satisfactory experiences. With the increasingly high expectations and demands for exceptional customer support, it is imperative for businesses to understand and look at the various areas contributing towards customer experience, as it would allow them to devise an extensive customer engagement strategy which will reduce existing and potential gaps with customers.

Date: 23 September 2021
Time: 10 AM - 11:30 AM (GMT+8)

Focus Discussion:

- Engaging with Customers

- Utilising Customer Data to Enhance the Customer Experience

- Rethinking and Revisualising Experiences for an Accelerated Future


Naoto Nomura

General Manager

Aeon Credit

Karthik Bhaskaran

Chief Product and Innovation Officer


Jeffery Teo

Managing Director


Alfred Lim

User Experience Manager

Great Eastern

Ram Kishore Jaladanki

Vice President – Global Program Manager, CX

Financial Services Sector

Julien Ng

Assistant Director, Fintech & Innovation Group

Monetary Authority of Singapore

Kerem Abuc

Executive Director, Global Mobile & Digital Products

Standard Chartered Bank

Bijon Mehta

Global Head of Financial Services