Developments in technologies such as connectivity, digital services, augmented/virtual reality (AR/VR), big data and artificial intelligence are revolutionizing the way consumers interact and the way enterprises compete.
New services such as mobile payments and eCommerce have the potential to transform the payments and retail industry, reducing (eventually removing) cash and re-purposing the traditional retail space.
User generated content has the power to increase brand engagement and give e-commerce conversion rates an uplift of as much as 161%. Mobile ordering and reward applications enable a channel for restaurants to connect with tech-savvy millennials, which is their largest target customer segment. Across of ASEAN, it is certain that technology is growing in importance as it transforms industries and contributes to greater digital economic efficiency.
Digital solutions and services contribute up to 10% of GDP among ASEAN economies. While embracing the digital economy is important for local governments, equally important is enabling enterprises to address the evolving needs of the consumer.
Realizing this, local governments are further spurring growth through strengthening the key enablers of economic growth such as digitalization, national Information and Communication Technologies (ICT) infrastructure, industry 4.0 and innovation. Understanding and removing bottlenecks as well as seeking out smart solutions have become key focus areas.
For example, in Singapore, the Internet of Things (IoT), 5G, sensor networks and the Nationwide Broadband Network will be enhanced to enable enterprises to leverage on high-speed networks and real-time communications.
High-accuracy location positioning technologies is another area the local government seeks to enhance given Singapore’s high population density which will require robust solutions extending indoors. Similarly, Malaysia’s Industry4WRD national policy is positioning Malaysia as strategic partner regionally for smart manufacturing work and Malaysia’s Industry Digitization Transformation Fund worth RM 3 billion seeks to accelerate the adoption of smart technology that will drive automation, robotics and AI in the industry.
Not surprisingly, the majority of these transformative technologies and activities under these government-driven initiatives happen indoors such as at homes, offices, transportation hub, shopping centers, even manufacturing plants. As of today, over 80% of network traffic originates from indoors, and this number is set to increase to 96% with the onset of 5G. As a result, the indoor experience will become increasingly important going forward.
Despite this, the indoor experience across of ASEAN varies tremendously even though the region’s top two joint requirements for indoor solutions are to improve user experience and enable new business models. The inability of Distributed Antenna System (DAS) as the current indoor architecture to facilitate the much higher data rates needed to satisfy demand and maximum efficiency required presents a bottleneck, especially for local government agendas.
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