The pandemic has caused major social and economic disruptions across the world. To this day, many countries are still struggling to contain the spread of the coronavirus. Indonesia is no exception.
Among ASEAN countries, Indonesia has the highest number of COVID-19 cases, with the daily tally increasing dramatically in recent weeks. Pressure is mounting on the government to impose stronger restrictions to halt the virus’ spread.
Meanwhile, companies are starting to feel restless at the possibility that a new wave of COVID-19 infections could lead to massive layoffs, meaning that more people could lose their jobs.
PT Pertamina (Persero) has been severely impacted by the COVID-19 epidemic. Drop in demand, the rupiah depreciation and volatile crude prices have all had a significant impact on its financial performance. Even so, Pertamina booked positive financial performance in 2020 with consolidated net profit of US$1.05 billion, or approximately Rp 15.3 trillion.
This demonstrates that Pertamina's financial condition is stable and capable of surviving the global economic downturn. According to a petroleum economist, at least five factors determine the development and sustainability of Indonesia’s gas station industry. First is the fuel oil (BBM) pricing policy. The second is the fuel distribution policy, under which it is known that the government appoints business entities. The third factor is market volume and distribution, with the national volume reaching 75 million kiloliters (kL) per year and sufficient distribution of 50 percent for Java, Madura and Bali, and 25-30 percent for Sumatra.
The fourth factor is the availability of supporting infrastructure, such as storage tanks, logistics and distribution networks. Lastly, the fifth factor is brand image and consumer loyalty, which spur the development of the domestic gas station business. It is not easy for private companies or non-Pertamina fuel retailers to survive and develop because of the five factors above.
As Pertamina is already well established, it has many advantages in terms of these five factors as well as in its adaptability to change. Greggina Talumewo, believed that another reason why Pertamina was ahead of its competitors is because it positioned itself as a one-stop solution. Apart from offering quality products with the help of technology, it also touches lifestyles.
Pertamina public fuel filling stations (SPBU) recognize that Indonesian consumers require a high level of comfort, so new gas stations should have facilities like mini markets and coffee shops. Pertamina SPBU collaborates with the owners of these retail outlets to improve traffic sales and food stalls. Also, Pertamina gas stations sell more than just gasoline or oil, and now provide best quality Wi-Fi as well as prayer rooms and toilets.
Consumers that come and go, as well as those who linger, both benefited from this approach, as it was important for Pertamina to consider other aspects to increase sales as a gas station operator, said Greggina.
Pertamina SPBUs have implemented several health protocols. Its gas station attendants are required to wear masks and gloves, check their body temperatures and maintain safe distance from customers. Cleaning and disinfecting are also done regularly, from fuel dispensers to toilets and prayer rooms. Pertamina is also encouraging cashless payments through the MyPertamina app to streamline payment transactions. Reducing the physical exchange of cash between customers and staff also helps limit the risk of exposure to the COVID-19 virus.
These measures would all be very helpful, especially during the pandemic, said Greggina. Since the global pandemic emerged, Pertamina has made a number of efforts to improve performance in accordance with the State-Owned Enterprises Minister’s directive to carry out consistent transformation, optimization, efficiency and accountability measures throughout its business lines, which has resulted in consolidated sales of $41.47 billion at the end of 2020.
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