Shopee, Visa strike five-year regional partnership, target MSMEs (The Business Times)
SEA Ltd's e-commerce platform Shopee and Visa have struck a five-year regional and strategic partnership.
Through the tie-up, Shopee will be able to provide shoppers and merchants with greater value, convenience and security through Visa, making it easier to do business and increase sales, both parties said in a joint press statement on Thursday.
Meanwhile, Visa will tap Shopee's user base to expand its presence with South-east Asia's micro, small and medium enterprises (MSMEs) as well as online shoppers.
As part of the partnership, Shopee and Visa will incentivise MSMEs to digitalise their business on Shopee and adopt digital payments through Visa. They will also provide MSMEs with marketing and campaign support to drive awareness, traffic and sales to online stores.
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