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How Manufacturers can adopt a Data-Driven Approach for Direct-to-Consumer Distribution

In recent years, many direct-to-consumer (D2C) brands have emerged in the competition for a slice of the retail industry. Players along the retail value chain are also increasingly exploring ways to reach the end-consumer directly, many of which are expanding their vertical capabilities. What does it take to succeed amidst fierce competition in ASEAN’s retail and distribution landscape? Stakeholders along the manufacturing, distribution and retail value chain will either have to develop and acquire capabilities to establish their presence at every part of the value chain, or form partnerships with other players along the value chain. Digitalisation will play a key role in enabling these stakeholders in going direct-to-consumer successfully.
As the manufacturing distribution and retail landscape becomes increasingly interconnected, it is important to have a clear view of the entire supply chain. On the back-end, datasets and information may already be readily available. The next step to take would be to eliminate data silos and explore ways to derive value from these raw, unstructured data. Properly managed, firms may then make data-driven, informed decisions along the entire manufacturing, distribution and retail value chain. How can ASEAN stakeholders make use of technologies like data analytics, AI and ML to bridge the gap to the end-consumer?

Please note that these discussions are not public in nature. Confirmed registrants will be sent a final email with your access link to the selected discussion.

*AIBP Insights is a series of discussions held online which brings together a focus group of ASEAN stakeholders to discuss topics related to enterprise technology adoption in the region.
You are indicating your interest for the following session held on Zoom which will take place on 21 September, 2:30 pm – 4 pm (GMT+8).

How Manufacturers can adopt a Data-Driven Approach for Direct-to-Consumer Distribution


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