Accelerating digital transformation amid pandemic (The Jakarta Post)

As a countermeasure against the spread of COVID-19, governments across the globe have implemented social distancing measures and lockdown policies. The pandemic has also affected companies and forced them to review their business strategies to overcome the crisis.

Digital transformation is a complex process and research shows that the percentage of successful digital transformations is low. This is because companies need all functions to be involved, aligned and coordinated to change their cultures. For that change to come, it takes time.

But with the current rapidly changing situation, companies’ ways of doing business have been significantly altered. Business continuity, such as balancing the best for the company, protecting employees and providing the best experience to customers, has caused many companies to accelerate the process of digital transformation because without the right technology, these goals are almost impossible to achieve.

With the right technology, companies can ensure that essential functions will still be carried out during the pandemic.

Ensuring the proper flow of information

During a crisis, internal communication must be clear, transparent, easy to understand and reach the right employees at the right time.

This is the time when employers and leaders should significantly improve their communication efforts.

It is important for companies not to let employees miss important information, such as urgent updates or recent changes. That is why improving a company’s internal communication is the most important part of a digital transformation.

With the implementation of appropriate technology, leaders can ensure that information is available, can be found within seconds and can reach the right recipients with message filtering, personalization and push notifications.

Many companies use more than one communication channel, such as e-mail, SharePoints and Confluence for one-way information and e-mail, WhatsApp, Telegram, Slack, Microsoft Teams and Google Hangouts for 2-way information.

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The Jakarta Post

18 June 2020

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