The Asean region can be a force to be reckoned with and offers much growth potential in the adaptation of digital economy, said a digital marketing specialist.
Group Chief Executive Officer of Digitally.asia Group, Christopher Tock (pic), said while it is important for the respective governments in Asean to work to increase the broadband penetration across their lands, the Asean market should create the demand necessary for private-public partnerships to happen, thus creating a sustainable way to develop the bloc’s digital economy.
“Notwithstanding the spurt in growth especially in other developing Asean countries, Asean will be a force to reckon with when it comes to the adaptation into the digital economy.
“Most definitely, Asean countries are well-placed to accelerate the growth of the digital economy,” he told Bernama in an exclusive interview, recently.
“As that process happens, business owners would come to appreciate the digitalisation process of their businesses to be more sustainable and data-driven,” he said, adding Malaysia came in at 38th place out of 141 countries globally in Cisco’s Global digital readiness index rankings.
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15 January 2021