Malaysia

Brewery’s cool efforts in challenging times pay off (The Star)

Source: The Star

Heineken Malaysia Bhd raised the glass to another outstanding achievement at the Putra Brand Awards, bringing home three more accolades in 2020.

Tiger Beer clinched the most prestigious platinum award, Heineken achieved gold, and Guinness won silver.

The latest wins bring Heineken Malaysia’s total awards tally at the Putra Brand Awards to 33 since 2010.

Tiger Beer received its first platinum award in recognition of the brand’s efforts in connecting with consumers during a challenging year.

Tiger Beer supported Malaysian street food by first donating RM1.5mil to street food vendors, coffee shops and food courts during the movement control period through its Save Our Street Food campaign, before launching the Tiger Street Food Virtual Festival – the world’s first fully- immersive 3D online street food festival experience.

Tiger Beer also welcomed the year with its Double the Huat campaign in celebration of both Chinese New Year and the brand’s 88th anniversary.

“We thank our consumers for their continuous support of our brands. The past year was indeed tough, but it also showed us that it is more important than ever to regularly connect and engage with our consumers, ” said Heineken Malaysia managing director Roland Bala.

Heineken Malaysia marketing director Pablo Chabot added:

“It is an honour for Tiger Beer to be the second beer brand to achieve platinum status after Heineken won it in 2019.

“In an increasingly virtual landscape, we seek to create meaningful experiences for our consumers through innovative, digital-led campaigns.

“By listening to our consumers on a more continuous basis, our brands can take steps to align even more closely to what they want – increasing our relevance and delivering results for both sides, ” he added.

In 2020, Heineken launched various campaigns such as the Heineken Starclub NYE Live countdown party.

The epic virtual party welcomed more than 200,000 Malaysians with live music performances headlined by Dutch DJ duo W&W, fireworks and the longest virtual “cheers” to usher in the New Year.

To read the rest of the article, please use this link: https://www.thestar.com.my/metro/metro-news/2021/02/23/brewerys-cool-efforts-in-challenging-times-pay-off

The Star

23 February 2021

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