The 37th edition of ASEAN Innovation Business Platform (AIBP) Conference & Exhibition kicked off today, 1 November 2022, in The Ritz-Carlton Jakarta, Mega Kuningan, Indonesia, continuing our journey in a series of in-person events in the ASEAN over the next month.
Day 1 of the conference presented us with insights from leaders from both the public and private sector, sharing their insights and initiatives on digital transformation.
The Importance Of Digital Innovation In Facilitating Sustainable Local and Regional Growth
The day started with the government keynote address from Mr. Mulyadi, Director of Resource and Equipment of Posts and Informatics Control, Kementerian Komunikasi dan Informatika (KOMINFO). Mr. Mulyadi pinpointed the need for the acceleration of digital transformation growth in Indonesia:
“We have entered an era in which digital transformation is inevitable”
Mr. Mulyadi also highlighted the abundance of growth opportunities in not only Indonesia, but throughout the entire ASEAN region. According to Mr. Mulyadi, there is huge potential of growth for digital transformation in the region. As a result, this potential can translate to new opportunities for business-to-business (B2B) to allow greater digital transformation access among businesses. To tap into this potential, government and business need to establish a strong supportive relationship with one another.
The theme of this year’s conference and exhibition is “Navigating the Intersection of Sustainable Growth, Business & Technology” and the panellists on the keynote panel, shared their opinions on how technology can be leveraged to promote enterprise growth, and the different metrics that enterprises and public agencies use to measure their success in their transformation and innovation efforts. Dr Muhammad Hadianto, Secretary for Policy Division, Kementerian Koordinator Bidang Perekonomian (Coordinating Ministry for Economic Affairs) pinpointed that innovation should be measured based on the level of efficiency and practicality. He further explained that innovation, in his opinion, is not solely about the implementation of different technologies, but rather, is more about the mindset of individuals using the technologies. This idea was also echoed by Joddy Hernady, Head of Digital Vertical System – Health, Telkom Indonesia, who agreed that technologies in digital innovation only act as a medium, and to create a robust digital innovation ecosystem, investments on human capital are required. Likewise, Paul Soegianto, Chief Group Digital Strategy, Astra, also shared that innovation should not be centering solely on technologies like artificial intelligence, or machine learning – to create a long term relationship with digital transformation, innovation should be embedded in the culture of the organization.
Meeting Customer Needs in Banking, Financial Services and Retail Sectors
The day continued with a presentation from Anil Kumar Saha, Senior Vice-President, DBS Bank, in which he pinpointed the importance of implementing new technologies such as cloud computing in leveraging the growth of digital banking and promoting financial inclusion. Anil elaborated on the advantages of implementing new technologies like cloud over using older technologies like data center, as it helps to make the stored data more organized, dynamic and accessible for relevant uses. Similarly, Daniel Hartono, CEO of MOXA by Astra Financial continued the conversation on banking and financial services in his presentation, by highlighting the importance of new technologies such as artificial intelligence (AI) to improve the electronic Know-your-customer (e-KYC) process.
To continue the conversation on meeting customer needs in the banking and financial service sector, Anil and Daniel were joined on stage by Victor Putra Lesmana, CEO of BukaFinancial & Commerce, Bukalapak. In the panel discussion, Daniel argued that in order to continue promoting digitalization in the banking and financial services sector, support and collaboration between businesses and government agencies are important, as government regulations should be able to support new data infrastructure. Echoing this sentiment, Victor shared that collaborations among businesses are essential, especially among businesses at different stages of maturity. In addition, the panel also discussed how to address customers’ pain points and challenges in enhancing financial inclusion, particularly the implementation of technology in reducing banking costs for unbanked individuals to encourage them to start banking. Both panelists agreed on how the data-enabled technology aspect is only a part of the solution, while the process and mindset problems become the other part of the solution.
The conference continued on the topic of Digitalization in addressing consumers’ needs in the retail space with another panel discussion from representatives of Erajaya Swasembada, Bukalapak, Kawan Lama Retail and PT Lion Super Indo. Sugiyanto Wibawa, Director Of Business Development, Kawan Lama Retail established the importance of offline stores, even as organizations continue to expand their online presence and digitalization process. This sentiment was also echoed by all panelists, especially Aldila Septiadi, Digital Group Head of Marketing Technology, Erajaya Swasembada, who also shared that the connection between online and offline stores are crucial to the success of the team. Andry Jachja, AVP of Marketing Strategy & Operations, BukaPengadaan, Bukalapak further elaborated on the ever increasing importance of physical offline retail stores, as he pinpointed that many traditional Indonesian consumers would prefer touching and seeing the products in-person before making a purchase decision, rather than browsing through the options online. Similarly, Yuna Davina, GM Enterprise Data Analytic, Lion Super Indo also shared on how it is important for the Lion Super Indo Team to strike a “sweet spot” between managing offline and online channels, and the implementation of data to generate customer insights and support customer decisions.
“1+1=3” – The importance of effective collaborations in bolstering the digital economy
The day concluded with the final session on Delivering on the Digital Economy, during which government agencies and rising digital enterprises have a chat on how collaborations can bring about strength and improvement in the digital economy.
The session was kicked off by Hitono Prio, Head of Institutional Strengthening and Industrial Cooperation, Kementerian Koordinator Bidang Perekonomian (Coordinating Ministry for Economic Affairs), who presented on the importance of collaboration between government agencies and enterprises in order to maximize the full potential of digital economy in Indonesia. In addition, Hitono also pinpointed the importance of improving human capital; more specifically, workshops and training are to be conducted among the workforce to ensure that the human capital can match the advancement in technology. The next presentation came from Suyanto Tjoeng, the CEO of Anteraja, who shared more about the importance of being able to match customer experience with the relevant technology solution in order to maximize customer satisfaction.
Wrapping up Day 1 was the panel discussion on Delivering on the Digital Economy, and joining Suyanto and Hitono on the panel were Devy Pranowo, AVP of Customer Experience, Tokopedia, and Yogi Rizkian Bahar, CEO of LinkAja. During the panel discussion, all panelists strongly agreed on the critical importance of collaborations between different stakeholders – while Hitono stressed the importance of collaborations between government agencies and enterprises, Devy pinpointed on how reliable and innovative partners can allow knowledge transfer between the two teams. Echoing this sentiment, Suyanto also stressed the importance of collaboration synergy in educating small and medium enterprises (SMEs) to help them grow and prosper, and more importantly, improve digital literacy level. To sum up and express his agreement to the sentiment, Yogi shared an interesting metaphor to describe the collaboration synergy between stakeholders – “1+1=3”. This means that an effective collaboration in which both stakeholders have their own values and knowledge to contribute to the table can bring more synergy and benefits that the sum of that of each individual combined.
Celebrating Innovation Success Stories In ASEAN:
PT Astra Otoparts & Telkom Indonesia –2022 AIBP Enterprise Innovation Awards Winners
Day 1 of the conference also saw us celebrating and handing the awards to the winners of the 2022 AIBP Enterprise Innovation Awards – PT Astra Otoparts & Telkom Indonesia.
The annual ASEAN Enterprise Innovation Awards was established in 2017 by AIBP, with the key objective of giving recognition to organisations which have embarked on projects to digitally transform their business through the adoption of innovative technology. The awards are held annually in the following ASEAN countries: Indonesia, Malaysia, Philippines, Thailand and Vietnam. Out of more than 180 nominations across ASEAN this year, PT Astra Otoparts & Telkom Indonesia have been selected as winners for Indonesia.
PT Astra Otoparts won the judges over with their project on Digitalizing Front and Back-end Transformation of Manufacturing and Trading; while Telkom’s project of implementing an Integrated Information System Platform to ensure a fully-vaccinated Indonesia was an innovative project that immediately helped to address the then-current pain point of managing the COVID-19 pandemic.
Presenting the enterprises with their plaques and winner’s certificates was Mr. Mulyadi, Director of Resource and Equipment of Posts and Informatics Control, Kementerian Komunikasi dan Informatika (KOMINFO).
Stay tuned for the next post as we continue the discussions on transformation in the electric vehicles (EVs), manufacturing and smart cities in Indonesia.
We will also be hosting AIBP Conference and Exhibition in:
- Manila, Philippines (15 – 16 Nov)
- Bangkok, Thailand (29 – 30 Nov)
Contact us at [email protected] if you are interested!
1 November 2022