En Route to Thailand 4.0

Since the inception of Thailand 4.0 economic policy in 2016, a variety of action plans to drive Digital Infrastructure, Smart City, Industry Developments have been initiated.

Read: Thailand 4.0: Opportunities in the S-Curve 10 Targeted Industries

With the help our advisory panel comprised of four main stakeholders across the digital ecosystem – government agencies, telecommunication companies, solution partners, local end users – we have identified 2 key growth areas set to fulfil Thailand 4.0, to be discussed at the 31st edition of Asia IoT Business Platform Thailand on July 31 & Aug 1, 2019:

Industrial Automation & Logistics Improvement

With manufacturing being the largest contributor of the country’s GDP (accounting for 27.1%), Thailand is aware of the significance of productivity towards economic growth.

Manufacturers are encouraged and educated to adopt Industry 4.0 solutions. To date, the Thai government has already provided tax incentives supporting over 73 digital projects launched estimated to be worth ฿743 million (US$ 23.3 million).  


Notable local projects include Siam City Cement (SCCC) who has transformed their cement factory in Saraburi Province in to a smart connected facility, at the same time rolling out new technologies such as machine learning, predictive analytics and remote tracking.

We are also seeing industry leaders exploring new initiatives such as tracking solutions and temperature-control technologies to improve supply chain efficiency.

For instance, Mitr Phol Group has integrated their agriculture business model with digital technologies in three main parts of it working process – supply chain management, plant maintenance, and inventory management. With enablers such as IoT sensors, big data analytics, cloud computing and automation, they have managed to implement a digital procurement system, stock pooling strategy and conduct real time operations management.

Smart City

Under Thailand’s Smart City project, the quality of life would improve via 6 key platforms: Smart Mobility, Smart People, Smart Living, Smart Economy, Smart Governance and Smart Energy & Environment.

With the launch of the National Smart City master plan, Thailand has called on and incentivised private industry to launch ventures devoted to innovation, asset management and city development. The Smart City Committee has set a goal to expand the number of smart transformation to 30 zones in 24 provinces in 2019, and 100 zones in 76 provinces by 2022. The government is also expected to deploy 5G services across the nation, potentially increasing mobile broadband penetration by 133%.

Thailand rolled out the Digital Government Plan 2017-2021, which aims to develop integrated digital capabilities within sectors and ministries. An integrated information network will be developed cooperatively with a focus on four key development models, namely Government Integration, Smart Operations, Citizen-Centric Services, and Driven Transformation. Recently, the first version of the online portal was launched.

In January 2017, Bank of Thailand launched the nation’s first e-payment service named PromptPay as an initiative towards the country’s Smart Economy. Since then, over 334 million transactions have been made. Similarly, local players such as Krungsri and Siam Commercial Bank have also moved towards digitalisation with improved mobile apps experience and cashless self checkout at malls and supermarkets.

2019 and Beyond

Since the beginning of 2019, we hosted a series of activities leading up to the 31st edition of Asia IoT Business Platform (AIBP) Thailand, including:

  • Revelation of the 2018/19 AIBP enterprise survey, showing 31.9% of Thai enterprises have started implementation on their digital strategies, with 20.8% having formed dedicated teams for digital transformation.
  • ASEAN Enterprise Innovation Awards 2019, with Thailand being represented by Krungsri Consumer and Ananda Development
  • Site visit delegations to innovation centres in Singapore with Thai enterprises from ONDE, DEPA, CP-Meiji, Generali Life Assurance, Bangchak, Tipco Foods, and media partners

Drop me a note at [email protected] if you are interested to take part in the upcoming activities.


View highlights from previous years at our Youtube channel:

Sue Yuin Ho

7 May 2019

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