ETDA plans digital workforce (Bangkok Post)

The Electronic Transactions Development Agency (ETDA) aims to attract 1 million teenagers to join the e-commerce workforce and 200,000 micro-SMEs to go online this year to boost the online economy. 

Mrs Surangkana, president of ETDA, says a digitally skilled workforce will serve industry trends. 
Photo: Bangkok Post

By 2023, ETDA wants to have 8 million workers and 1.6 million micro small and medium-size enterprises (SMEs), with local merchants selling products in China in collaboration with Dongguan China Council for the Promotion of International Trade. 

“We see potential growth for e-commerce business if Thais act now and build a digitally skilled workforce that serves the industry trends,” said Surangkana Wayuparp, president of ETDA. 

The agency earlier predicted Thailand’s total e-commerce market value at around 3 trillion baht in 2018, growing from 1.8 trillion in 2017. 

The official figure will be announced at Thailand’s E-commerce week 2019 to be held from Jan 31 to Feb 2. 

Inspired by the Dongguan model, which is the No.1 e-commerce district in China boasting 2,000 e-commerce parks, ETDA is setting up the first e-commerce park in collaboration with Srinakharinwirot University to be a centre of education, training and cooperation, with overseas agencies working to create a smooth channel for Thai entrepreneurs exporting their products to the global market. 

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Bangkok Post

17 January 2019

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