How the pandemic has changed ASEAN managed services buying habits (Channel Asia)

ASEAN enterprises’ managed services buying criteria has evolved since the onset of COVID-19, with skills shortages and the ease of migration, along with organisational-driven initiatives now the top three drivers for organisations considering managed ICT services.   

“The COVID-19 pandemic not only has accelerated managed service adoption in ASEAN, including the SMB [small- to medium-sized business] segment, but also changed enterprises’ buying behavior while considering new ICT solutions,” said Alfie Amir, principal analyst at industry research firm GlobalData. “Scalability, cost-savings and product lifecycle are no longer the top drivers for managed services.” 

According to GlobalData’s analysis, some previously must-have criteria like local presence and vertical capabilities are no longer the top priority for buyers, while new areas such as a broad ICT portfolio, brand reputation and pricing flexibility have become more critical than the others.  

The evolution of buying IT criteria in the region has emerged as rapid deployments of new technologies enable remote working in the wake of the COVID-19 pandemic which, in turn, has created new challenges for enterprises across ASEAN, the analyst added.

These changes have arrived against a backdrop of increased technology complexity as well as the growing need for outcome-based solutions driving enterprises to outsource parts of their IT and focus on the results and innovations.

As such, the managed service deployment model has been gaining traction over the last few years, especially among large and medium-sized enterprises.  

However, low ICT adoption among ASEAN enterprises pre-COVID and rapid deployments of new technologies since early last year have widened enterprises’ skillset gap and increased complexity to manage services across different ICT domains, according to the analyst firm.

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Channel Asia

21 July 2021

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