Southeast Asia

International arm of PLDT aligns with Qualtrics in customer experience push (Channel Asia)

PLDT Global Corporation (PGC) has selected Qualtrics to help enhance customer experience levels for global customers, rolling out the vendor’s CustomerXM platform to bolster service offerings.

Operating as the International arm of PLDT – a leading telecommunications provider in the Philippines – the technology specialist will leverage the platform to increase customer insights, automate workflows and resolve end-user issues in real-time.

“Our global customer base has diverse needs, which is why the capabilities provided by Qualtrics are central to PGC’s commitment to bring innovative, world-class services to our individual and enterprise customers all over the world,” said Lea Garcia, vice president of Experience at PGC. “We will be able to listen closely to the needs of our customers and rapidly respond, which will ensure PGC continually brings to market the products and services our customers want and deserve.”

The partnership comes more than five months after Qualtrics – acquired by SAP in 2019 – unveiled plans to open a data centre in Singapore during 2021 to operate as the “default location” for users across Southeast Asia.

Despite no specific date being revealed, the new facility is expected to ensure government and enterprise customers can comply with data sovereignty and security requirements when deploying the vendor’s experience management platform.

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Channel Asia

9 April 2021

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