Odoo Targets Chinese SMBs With ERP Software (PYMNTS)

Enterprise software company Odoo is expanding into the Chinese market to target small businesses (SMBs) in need of enterprise resource planning (ERP) systems.

press release on Monday (April 16) said Odoo has launched a joint venture with Chinese cloud computing firm Inspur to expand into the market. The firm noted it already services Chinese customers, but its current revenue from China is “nothing compared to the size of the market.”

“To reach the next level, we needed to partner with a leading company like Inspur,” said Fabien Pinckaers, Odoo’s founder.

“This is an excellent match,” the executive said in a statement about the partnership. “Inspur is growing on an expanding and colossal market, with a huge commercial strike force. We couldn’t find a better match.”

Odoo said it hopes to become China’s No. 1 cloud ERP player for small businesses and will focus on marketing and sales efforts to achieve growth in the market.

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17 April 2018

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