Partners announced for US$33 mil Shop Malaysia Online initiative to boost digital economy (Digital News Asia)

The Malaysia Digital Economy Corporation (MDEC) today announced Shop Malaysia Online, an e-commerce initiative introduced under the National Economic Recovery Plan (PENJANA) that kicked-off on 1 August and will run until the end of September 2020.

Shop Malaysia Online is part of the Government’s initiative to spur economic recovery by stimulating online consumption through high impact e-commerce promotions executed via a public-private partnership model.

Shop Malaysia Online aims to motivate more consumers to come onboard e-commerce and encourage existing consumers to increase their spend with local online sellers. Throughout this campaign, discount vouchers will be given out on various e-commerce platforms for consumers to redeem against their purchases and shipping fees.

The Malaysian Government has allocated US$16.7 million (RM70 million) under PENJANA to implement Shop Malaysia Online, with MDEC as the lead agency to implement this initiative. All the participating e-commerce partners will collectively match the Government’s US$16.7 million, making it a total of US$33.4 million (RM140 million) to drive the various sales promotions under Shop Malaysia Online.

This initiative will see the Government and MDEC join forces with twenty-two e-commerce partners namely Boost, Carousell, ConfirmPlusChop, DeliverEat, Elokal, eRomman, FashionValet, Fave, foodpanda, Grab, JOCOM, Kedai Matdespatch, Lazada, Lokein, Maybank, MyGroser, OURSHOP, PG Mall, Shopee, Touch ‘n Go eWallet, Youbeli and Zalora to offer Malaysians two months of great bargains.

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Digital News Asia

7 August 2020

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