PLDT Enterprise launches digital transformation program to help businesses (Rappler)

PLDT Inc., through its Enterprise Business Group, launched a multi-million dollar digital transformation program aimed at improving service delivery, employee engagement, and operational efficiency to better cater to their customers’ needs. As the group continues to fortify offers for enterprises looking to pivot towards digital, they likewise improve on their own digital transformation endeavors.

PLDT will be undertaking the initiative in partnership with three global tech leaders—Salesforce, Vlocity (a Salesforce Company), and Capgemini. The transformation program will kick off with the migration of its customer relationship management platform to Salesforce—fortified by Einstein, its artificial intelligence (AI) capability. Such a feature aims to help curate a customized end-to-end customer journey, improving every engagement PLDT will have with its clients.

“We at PLDT and Smart are glad to be partnering with global technology leaders who share in the business philosophy of putting the customer at the center of our services. I am confident that by enabling our employees with capabilities powered by Salesforce, Vlocity, and Capgemini, we will be able to enrich the relationships we share with our customers,” said Smart Communications, Inc. President & CEO and PLDT, Inc. Chief Revenue Officer Al Panlilio.

“At PLDT Enterprise, our focus has always been to make a positive impact on our customers and this has become all the more true in light of the current landscape of business we’re in. With this transformation program, we are not only allowing our customers to embrace the call to become more digital, we, ourselves, are espousing the importance of digital transformation in elevating service delivery,” said ePLDT President & CEO and SVP & Head of PLDT and Smart Enterprise Business Groups Jovy Hernandez.

“This is precisely why we empower our people with the continued evolution and transformation of our systems,” he added.

PLDT’s new platform is further strengthened with industry-specific applications from Vlocity built 100% natively on Salesforce—providing PLDT with a streamlined enterprise product catalog, digital CPQ, contract and order management solutions, and digital commerce.

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11 June 2020

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