User experience, security among top cloud buying drivers in ASEAN (Channel Asia)

Organisational-led initiatives, user experience and security have become the top three drivers for enterprises across ASEAN when buying cloud services, according to a new study of companies in the region.  

The emergence of these drivers sees the traditional priorities of cost and scalability which, while still important, now play second fiddle to the new top three, according to industry analyst firm GlobalData.  

GlobalData’s recent report, 2021 ASEAN Cloud Buying Trends: Cost and Scalability are No Longer the Top Criteria – the result of a study examining 158 decision-makers across ASEAN – suggests that accelerated cloud adoption over the past 18 months across the region is changing enterprises’ buying behaviour and solution criteria when considering new cloud services.

“As ASEAN enterprises advance in their cloud journey, they are seeing the technology more as solution to address their business challenges rather than an IT product,” said Alfie Amir, principal analyst at GlobalData. “The traditional cloud benefits such as cost and scalability are still important, but there are other more crucial drivers that map the technology more closely to business priorities.”

According to the analyst firm, ASEAN was considered a relative cloud laggard up until quite recently, but the pandemic has driven enterprises in the region to rapidly migrate more workloads to the cloud over the past 18 months.

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Channel Asia

7 September 2021

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