State-owned Vietnamese operator Viettel unveiled a widescale company rebrand designed to transform its image and push itself as a provider of digital services beyond standard telecoms.
The operator released details of its new strategy at an event earlier today (7 January), which will see it reposition to promote products deemed key for domestic digital society initiatives.
Its move follows the creation of six business strands in 2020 focused on areas outside traditional communications comprising: digital infrastructure; digital solutions; content services; finance; cybersecurity; and the enterprise sector.
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7 January 2021