2020/21 ASEAN Enterprise Innovation Market Overview Report

A comprehensive view of the enterprise digitalisation landscape in ASEAN, featuring key trends in and attitudes toward digitalisation among ASEAN enterprises, case studies of winning entries of the 2020 AIBP Enterprise Innovation Awards, insights and observations from industry leaders about the enterprise digitalisation landscape in Indonesia, Malaysia, Philippines, Thailand and Vietnam.

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We released the full results of our 2020 AIBP ASEAN Enterprise Digital Transformation Survey on 26th December 2020, where 664 enterprise stakeholders from Indonesia, Malaysia, Philippines, Thailand and Vietnam gave their inputs.

Highlights:
– 73% expect an increase in their organisation’s investments in digital technology in 2021. A large majority of respondents (65%) identified big data analytics as a technology they are planning to invest in over the next 2-4 years. IoT (44%), AI (34%) and RPA (33%) are priorities as well. This applies especially within the Distribution, Transportation, Logistics & Freight vertical with 74% of them identifying Big Data Analytics as the key investment.

– Organisations in ASEAN have realistic expectations when it comes to return on investments for new technologies. 43.2% expect returns of 10-25% and 23.8% expect a timeline of more than a year in reaping the benefits of these investments.

– 39.9% (34.8% in 2019) of respondents surveyed in 2020 have implemented some form of digital transformation within their companies. Only 6.5% (8.7% in 2019) have not yet embarked on digital transformation initiatives.