Retail

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Takeaways from AIBP Insights Retail & Real Estate: Digitalisation for the New Consumer – Meeting Customer Expectations and Preferences

ASEAN consumers have also been observed to be placing more importance on convenience, personalization, speed, and sustainable practices. The use of online shopping platforms and digital payment options, both of which have been accelerated by the pandemic, has become ubiquitous. To survive and remain competitive, retailers are striving to be more responsive and attuned to customer feedback and needs.

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Industry Overview

Consumer spending in ASEAN is set to double, and consumers have been observed to be placing more importance on convenience, personalisation, speed, and sustainability. The use of online shopping platforms and digital payment options have become ubiquitous. To remain competitive, retailers are striving to meet rapidly changing consumer needs. As omnichannel retail grows in the region, retailers are engaging in strategic partnerships and big data analytics.

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