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The Increasing Customer Expectation and the Impact on Enterprise Digital Priorities

How do retailers in ASEAN understand customer experience? We hear from industry leaders about the changing demands and requirements of consumers today, and how technology and digitalisation is creating and supporting the digital age of retail, as well as the journey towards obtaining a customer 360.

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Country Overview

Singapore is one of the most developed economies in the world, with the country’s GDP expected to grow 5.81% in 2021. The country recognises the importance of the digital revolution, and Smart Nation initiatives are supported by the government to drive growth and remain competitive through the adoption of technologies across various functions in the country.

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