2021 AIBP Insights – Partnerships in Action: The Race to the next Super App

Super apps are a new evolution of app functionality that enable users to access multiple services from a single app. The market has become extremely competitive, and the challenge is to be able to intuit the customer’s wants and needs while also providing new digital services via apps that are complex yet convenient; involved yet inventive in their delivery. As consumers become more phone-centric, their expectations of digital services, regardless of sector, rise and become more sophisticated.

Furthermore, the pillars of trust, security, and resilience can come into their own as larger enterprises seek to maintain market share and evolve to serve the mobile generation, but they must not miss a beat when it comes to fortifying these pillars with the necessary technology, expertise, and know-how.